how does trakkr decide who my competitors are?
Updated June 30, 2026 · Reviewed by Mack Grenfell · Asked 57 times
Trakkr does not let you pick them. Your competitor list is built from real AI answers: when a model recommends brands alongside you on your prompts, those brands get tracked. The Competitors page is a record of who AI puts you next to, not the rivals you would name in a board deck.
The discovery loop
- You add prompts.
- Trakkr asks AI those prompts daily.
- Trakkr extracts every brand named in each answer.
- Brands that show up across multiple responses get tracked.
A brand has to appear in more than a single one-off answer before it lands on the leaderboard. That filter keeps the list from drifting around noise.
Two things that shape the list
- **Name normalization.** "Brooks," "Brooks Running," and "Brooks Ghost" are the same company, so Trakkr collapses obvious variants and suggests groupings in the Manage Brands drawer.
- **Hiding.** A genuinely irrelevant brand can be hidden from your view without touching the raw data, and restored any time.
If a rival you obsess over is missing, that is a finding: AI is not lining you up against them on the questions you ask.