Connecting Google Analytics keeps redirecting me back to the analytics page without actually connecting. How do I fix it?

Updated June 30, 2026 · Reviewed by [email protected]

A redirect loop back to the analytics tracking page almost always means the OAuth flow didn't complete: usually a cancelled Google account picker, a blocked third-party cookie, or an expired session mid-flow. The connection itself only asks for read-only access to your analytics data (the `analytics.readonly` scope), it never gets stuck on a permissions disagreement.

Try again in a normal (non-incognito) browser window with third-party cookies allowed for google.com, and make sure you select an account that actually has access to a GA4 property. If it still loops after that, it's worth reporting to support with the browser and whether you have any ad/cookie blockers active.

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