How to Fix Wrong Information About Your Brand in Gemini

Google Gemini showing incorrect information about your brand? Learn how to correct AI misinformation, report Gemini errors, update brand info, and fix wrong answers in AI search results.

Gemini pulls from Google's live index, which sounds promising until you realize that means it can surface any wrong information currently ranking on Google. Unlike ChatGPT's frozen training data, Gemini's errors change as search results change. It'll confidently state your outdated pricing from a competitor's comparison page or cite a press release from your pivot three years ago. The upside: fixes can appear faster.

The Problem

Gemini sources information from Google's web crawl in real-time, meaning outdated or incorrect pages about your brand get cited as current facts. When users ask about your company, Gemini treats whatever ranks highest as truth, even if it's wildly outdated or flat wrong.

The Solution

Since Gemini draws from Google's index, your strategy is essentially advanced SEO for AI. You need to outrank the wrong information with correct, authoritative content. The key is understanding which pages Gemini prioritizes and systematically improving what sits at the top of search results for queries about your brand.

Test Gemini's current knowledge about your brand

Ask Gemini specific questions: 'What does [Brand] do?', 'How much does [Brand] cost?', 'Who are [Brand]'s competitors?'. Take screenshots and note which sources it cites. Gemini shows its sources, unlike ChatGPT, so you can see exactly where bad info comes from.

Audit what's ranking for your brand queries

Search Google for '[Brand name]', '[Brand] pricing', '[Brand] features', and other key terms. The top 10 results are what Gemini pulls from. You'll often find competitor comparison pages, outdated reviews, or old press releases outranking your current information.

Optimize your core pages for brand queries

Your homepage, about page, and pricing page should explicitly answer the questions people ask Gemini. Use clear headings like 'What is [Brand]?' and 'How much does [Brand] cost?'. Add schema markup to help Gemini parse facts cleanly.

Create FAQ content targeting misconceptions

If Gemini says you're in the wrong industry or category, create content that directly addresses this. 'Is [Brand] a CRM? No, we're a project management tool.' Use the exact phrases Gemini gets wrong as your headings.

Outrank the sources spreading misinformation

If a competitor's comparison page ranks above you, create better comparison content. If an old TechCrunch article has wrong info, pitch an updated story or create content that naturally outranks it for brand queries.

Update and refresh existing content regularly

Google favors fresh content. Update your key pages monthly with new information, case studies, or product updates. Add 'Last updated' timestamps. This helps your content stay above older, incorrect sources in search results.