Your data belongs to you.

When you use Trakkr, we collect the minimum information needed to make the product work. Here is exactly what that includes:

Everything we collect has a purpose. Here is what we do with your information:

• Run the AI visibility tracking you signed up for
• Send you reports and alerts about your brand mentions
• Process your payments and manage your subscription
• Send important updates about your account or the service
• Answer your questions when you reach out to support
• Improve Trakkr based on how people actually use it
• Keep the service secure and catch any suspicious activity

We do not use your data for advertising. We do not build profiles about you to sell to others. The business model is simple: you pay us for a useful product.

We are pretty protective about your data. Here is who gets to see it:

We will never sell your personal information to advertisers, data brokers, or anyone else.

Security is not just a checkbox for us. Here is how we keep your data safe:

• All data is encrypted when it travels over the internet (TLS)
• All data is encrypted when it sits in our database (AES-256)
• We use secure, reputable infrastructure providers
• Access to your data is limited to team members who actually need it
• We regularly review our security practices

That said, no system is 100% bulletproof. We do our best, but we cannot guarantee absolute security. If you ever notice something suspicious with your account, please let us know immediately.

We keep your data for as long as you have an account with us. After you close your account, we delete your personal information within 30 days.

Some things stick around a bit longer for legal or business reasons:

• Transaction records (we need these for accounting)
• Security logs (in case we need to investigate something)
• Data we are legally required to keep

Want us to delete everything? Just email us at [email protected] and we will take care of it.

Your data, your rules. Here is what you can do:

• See what data we have about you
• Get a copy of your data in a portable format
• Fix anything that is wrong or out of date
• Delete your account and all associated data
• Object to how we are using your data
• Withdraw consent at any time

Most of this you can do right from your account settings. For anything else, just email [email protected]. We aim to respond within 48 hours.

We use cookies, but not in a creepy way. Here is the breakdown:

We do not use advertising cookies or tracking pixels from ad networks. You can block cookies in your browser settings, though some features might not work as smoothly.

Trakkr is based in the UK, but our infrastructure spans multiple countries. Your data might be processed in the US, EU, or other regions where our service providers operate.

When data crosses borders, we make sure it stays protected. We use standard contractual clauses and work with providers who meet international data protection standards.

Trakkr is a business tool designed for professionals. It is not meant for anyone under 16, and we do not knowingly collect information from children.

If you are a parent and believe your child has somehow signed up, please contact us at [email protected] and we will delete the account immediately.

Laws change, our service evolves, and sometimes we need to update this policy. When we do, we will:

• Update the "last updated" date at the top
• Email you about any significant changes
• Give you time to review before changes take effect

If you keep using Trakkr after we make changes, that counts as acceptance. If you disagree with a change, you can always close your account.