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Everything we know
about AI search.

Guides, open data, research and free tools, built from the AI answers and citations we track. Free to read, use and cite.

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AI Site Grader

How AI reads your site, and what to fix first

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Open benchmarks from real AI answers, citations and visits.

AI search traffic indexAs of 26 Oct 2026
+10.7%AI referrals to 6,597 sites
30 days to 26 Oct 2026
AI referral index
AI referral index in the published GA4 panel, 1 Jun 2025 to 26 Oct 2026. Each series is normalized to its own peak of 100.

Learn how AI search works.

Plain guides, written from what we see in real AI answers. Start with a topic, or go straight to a shelf.
nike.comAI Site GradeGraded in 58 seconds

PerplexityBot can’t read 38 product pages, so Perplexity cites reviews of them instead.

How AI reads the site
ChatGPTReads every page
ClaudeReads every page
PerplexityBlocked on 38 pages
Fix these first
  1. 1

    Let PerplexityBot read your product pages

    High
  2. 2

    Add product schema to every shoe page

    Medium
  3. 3

    Answer “does it come in wide?” on the page

    Low

Research you can check.

Twelve studies since December 2025. Each one publishes its method, its limits and the data behind it.
Study 009 · April 2026

The Half-Life of AI Citations

We followed 108,650 cited URLs from 4 Oct 2025 to 30 Mar 2026. Most appeared on a single day only.

73.5%of cited URLs appeared once during the observation window
Read the study
Cited URLs still cited, by day108,650 URLs
Citation survival in 108,650 URLs observed 4 Oct 2025 to 30 Mar 2026: 35.1% on day 1 and 22.8% on day 14.100% on the day they’re first cited35.1% the next day22.8% after two weeks
Observed 4 Oct 2025 to 30 Mar 2026. Method and limits.

Newest studies

All 12 studies

Open data on AI search.

Benchmarks from real AI answers, citations and visits,
refreshed as the data comes in. Free to use and cite.

AI search traffic indexAs of 26 Oct 2026
82.0%of visible AI referrals come from ChatGPT,
across 6,597 sites · 30 days to 26 Oct 2026
ChatGPT referral indexPeak = 100
ChatGPT referral index in the published GA4 panel, 1 Jun 2025 to 26 Oct 2026. Each series is normalized to its own peak of 100.
Visible panel referrals, normalized to peak. Source and limits · As of 26 Oct 2026.
  • Perplexity 0.5%
  • Gemini 3.1%
  • Claude 13.7%
  • ChatGPT 82.0%

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