We read what AI
tells your buyers.

Q: Which AI platforms does Trakkr track?

Trakkr tracks ChatGPT, Claude, Gemini, Perplexity, DeepSeek, Grok, Meta AI, and Google AI Overviews. Growth and Scale include all 8 platforms with daily tracking.

Q: Is Trakkr software or a managed marketing service?

Trakkr is a software platform your team uses to track, understand, and improve its AI visibility. Enterprise plans can include onboarding, training, and a dedicated success manager; the scope is agreed with the team.

Q: How quickly will I see an improvement?

Your first report establishes a starting point. Changes in AI answers can take longer and vary by platform, question, and website. Trakkr helps you find opportunities and measure changes; it cannot guarantee a recommendation or a particular ranking.

Q: Can I try Trakkr before choosing a plan?

There is a 14-day free trial that starts on Growth. Growth is $100/month USD on monthly billing after the trial, Scale is $500/month, and Enterprise has custom terms. Growth and Scale bill monthly or annually, and you can cancel before the trial ends to avoid being charged.

People now ask AI which brand to choose, and each answer names only a few. Trakkr reads those answers every day, shows where you stand, and helps you change them.

Start free trial Get a free snapshot

Trakkr

Receipt for“Best running shoes for flat feet?”Nike · answers from 8 models

Where each model put NikeRank

ChatGPT3rd

GeminiNot named

Claude2nd

Perplexity4th

AI OverviewsNot named

Meta AI3rd

Grok5th

DeepSeekNot named

Named Nike: 5 of 8 models
Put Nike first: None
Leads in six: Brooks

Questions askedOne question.
Eight perspectives.

Why Trakkr exists.

Buyers have started asking AI what to buy. Each answer names a few brands and leaves the rest out. We think every brand should be able to read what it says.

Shoppers used to search, open ten tabs and decide for themselves. Now many ask an AI assistant which running shoe, CRM or mortgage to pick, and read a single answer.

That answer is a shortlist. It names a few brands, in an order, with reasons. The brands it names get considered. The rest may never learn they were in the running.

Receipt for“Many ask an AI assistant.”

65%

of consumers surveyed use AI to research products before buying.

Source: Clutch survey, Jan 2026

There is no second page.

SearchTen links. You choose.

1
runrepeat.com
2
runnersworld.com
3
reddit.com
4
youtube.com
5
brooksrunning.com
6
asics.com
7
nike.com
8
hoka.com
9
verywellfit.com
10
outdoorgearlab.com

AI assistantOne answer. It chooses.

Best running shoes for flat feet?

Sample ChatGPT answer

For flat feet, the Brooks Adrenaline GTS 24 is the classic pick, and the ASICS Gel-Kayano 31 is close behind. For a firmer ride, the Nike Structure 25 is a solid option. The Hoka Arahi 7 adds more cushioning.

Brands named, in order

1Brooks
2ASICS
3Nike
4Hoka

Sources it readrunrepeat.comreddit.com+4 more

Fig. 1The same question, asked two ways. Search gives links and leaves the choice to you. AI gives an answer and makes the choice itself.

It also changes from model to model. Ask ChatGPT, Gemini and Claude the same question and you often get different brands, in a different order. There is no single ranking to check.

And it keeps moving. Models update, and new pages get read and cited. A brand named this week can be gone next month, and nothing tells it so.

Brands had tools for their rankings, their ads and their social posts. What AI told their buyers went unread. So we built Trakkr to read it.

Trakkr asks AI the questions your buyers ask across 8 platforms, every day. It reads the answers, shows where you stand, and helps your team turn the evidence into practical next steps.

Explore the platform

Receipt for“Different brands, in a different order.”

43.3%

average brand agreement between models in the study.

Compared: 797,644 pairs · 8 models
Source: Trakkr Research 004

Receipt for“And it keeps moving.”

73.5%

of sampled citation URLs were observed on one calendar day.

Sample: 200 brands · 177 days
Source: Trakkr Research 009

Observed window, with right-censoring limits. Read the method.

A note from Mack.

I started Trakkr in London in 2025, after building Byword. I also lead Trakkr Research, where we study how AI models choose the brands and pages they cite.

We hold ourselves to one rule: show the receipts. If a number on this site can’t be traced back to real answers, we haven’t done our job.

We’re independent and bootstrapped, so we answer to the people who use Trakkr. If something is wrong or missing, tell me.

Mack GrenfellFounder, TrakkrWrite to Mack

We publish what we find.

Our data, indexes and studies are public, with their methods, so anyone can check our work. Most receipts on this page come from them.

Trakkr Data

An open index of which brands AI recommends, the sources it cites and the crawlers that read the web.

Share of AI visits

ChatGPT61%

Perplexity18%

Gemini13%

Claude8%

Citation appearances: 80.8M
Unique cited domains: 725.8K
Tracked brands: 1,928

trakkr.ai/data

Bias Index

Where AI models stand on political and ethical questions, with the raw answers behind each point.

Each cloud is one model, asked many times

Questions: Political and ethical
Uncertainty: Shown with results
Raw answers: Public

trakkr.ai/bias

Trakkr Research

Studies of how AI picks its sources, with the method and the limits written down.Studies of how AI picks its sources, from 001 in Dec 2025 to 012 in Aug 2026. Lead researcher: Mack Grenfell.

First study: Dec 2025
Latest: Aug 2026
Lead researcher: Mack Grenfell

trakkr.ai/trakkr-research

What Trakkr does

See where you stand

Track the questions your buyers ask. See when AI mentions your brand, which competitors appear alongside it, and how that changes over time.

Explore visibility tracking

Understand the answer

Inspect the sources AI cites and the way it describes your brand. Find the pages, themes, and gaps worth investigating.

Explore citation tracking

Turn findings into work

Use Agent, content tools, and site recommendations to work through your next steps. Bring the evidence into the same place as the work it informs.

Meet Agent

Bring people with you

Share reports with your team and give clients a view of their own brand. Agencies can use white-label portals on Scale.

See Trakkr for agencies

What makes Trakkr different

Research you can read

We publish studies on AI citations, search queries, and crawler behaviour, with methods and limitations. You can examine the evidence behind the ideas.

Read Trakkr Research

A route from insight to action

Tracking, source analysis, Agent, and content tools live in one platform. Follow a finding through to the work you want to do next.

Explore the platform

Several perspectives on your brand

Growth and Scale include daily tracking across all 8 supported AI platforms. Compare answers across platforms and time to understand where your visibility differs.

See coverage and plan limits

Room to start small and grow

Growth starts at $100/month USD, billed monthly. Scale adds multi-brand and agency tools. Both offer monthly or annual billing; Enterprise has custom terms.

See pricing

Who uses Trakkr

In-house marketing teams

Understand how AI describes your brand, benchmark competitors, and give your content and SEO work a clear starting point.

Explore the tools

Agencies managing client brands

Keep client tracking in one workspace, turn findings into reports, and share progress through your own branded portal.

Explore agency workflows

Founders and small teams

Find out whether AI includes you in the conversations that matter. Use the evidence to choose a focused next step.

Explore Trakkr for startups

How Trakkr works

Start with your brand

Add your website, competitors, and the questions you want to track. You can also bring an existing prompt list.

Get a starting point

Review your first results across AI platforms. Look at the answers, citations, and recommendations in context.

Build on what you learn

Prioritise a change, do the work, and follow your tracked questions over time. Daily tracking helps you spot patterns.

Use the product documentation, email [email protected], or book a demo. Enterprise plans can include onboarding, training and a dedicated success manager, with support terms agreed for your organisation.

The short version.

The company, on one receipt.

Trakkrtrakkr.ai · London

What we make: AI visibility software
Founded: 2025
Based in: London, UK
Founder: Mack Grenfell
Ownership: Independent, bootstrapped
AI models tracked: 8, every day
Plans: From $100 a month
Free trial: 14 days
Support: [email protected]

Thanks for reading.Every receipt on this page links to its source. Reviewed 25 September 2026.

A page people could see. A page AI couldn’t.

Its pricing page returned 404 to AI crawlers and 200 to browsers. Found 2 June, fixed 12 June, first cited in an AI answer 24 June.

2 June 2026Find the access problem
12 June 2026Fix the page
24 June 2026See it cited

Read Futuro’s story

From one customer’s published record, June 2026. Results vary by website and question.

“My performance and lead volumes are flying, which are in part down to the insights I get from Trakkr.”

Nick HardingCEO & Founder, Fifty One Degrees

Questions,
answered.

The questions we hear most. For anything else, get in touch.

What is AI visibility?

AI visibility describes how your brand appears in AI-generated answers: whether it is mentioned, how it is described, and which sources are cited. Trakkr measures this for the questions and platforms you track, so you can compare results over time.

Which AI platforms does Trakkr track?

Is Trakkr software or a managed marketing service?

How quickly will I see an improvement?

Can I try Trakkr before choosing a plan?

Ask anything else, like “Is Trakkr independent?”Ask anything else

The Agent answers from our docs, methods and pricing, and links to the source.

Now read yours.

Add your domain and Trakkr reads what eight AI models tell your buyers today: where you rank, who sits above you, and the first fixes to ship.

Start free trial Get a free snapshot

Prefer a walkthrough? Book a demo

yourbrand.comReading now

Your first receipt

Where you rank: In 8 AI models
Who sits above you: By name
Why they win: Pages and sources
First fixes: Drafted for you

Asking eight AI models5 of 8

See where you stand

Change it

By team

By goal

Done for you

Learn

Data and research

We read what AI
tells your buyers.

Why Trakkr exists.

There is no second page.

A note from Mack.

We publish what we find.

Trakkr Data

Bias Index

Trakkr Research

See where you stand

Understand the answer

Turn findings into work

Bring people with you

Research you can read

A route from insight to action

Several perspectives on your brand

Room to start small and grow

In-house marketing teams

Agencies managing client brands

Founders and small teams

Start with your brand

Get a starting point

Build on what you learn

The short version.

A page people could see. A page AI couldn’t.

Questions,
answered.

Now read yours.

Your first receipt

Why Trakkr exists.

There is no second page.

A note from Mack.

We publish what we find.

Trakkr Data

Bias Index

Trakkr Research

See where you stand

Understand the answer

Turn findings into work

Bring people with you

Research you can read

A route from insight to action

Several perspectives on your brand

Room to start small and grow

In-house marketing teams

Agencies managing client brands

Founders and small teams

Start with your brand

Get a starting point

Build on what you learn

The short version.

A page people could see. A page AI couldn’t.

Questions,answered.

Now read yours.

Your first receipt

Questions,
answered.