Category
Automation tools
Who AI recommends when asked about automation tools. 29 brands on the list today.
Hootsuite is named in one in five answers. Zapier, next on score, in four in five.
- Brands listed
- 29
- Leader
- Hootsuite
- 100.0, named in one in five
- Lead
- 1.3 points
- Over Zapier, 98.7
- Not tied
- Category average
- 36.6
- Average place 5.6
- Across the 29
Hootsuite leads. 15 of the 29 are named in only a fifth of answers.
Where each brand lands in the answer, from first place to tenth, and how often it is named at all.
| # | Brand | Place | Named | Score | Sector |
|---|---|---|---|---|---|
| 1 | Hootsuite | 1.0 | 20% | 100.0 | Platform |
| 2 | Zapier | 1.2 | 80% | 98.7 | Platform |
| 3= | Buffer | 2.0 | 20% | 91.3 | Platform |
| 3= | HubSpot | 2.0 | 20% | 91.3 | Platform |
| 5= | Monday.com | 3.0 | 40% | 64.0 | Platform |
| 5= | Sprout Baby | 3.0 | 20% | 64.0 | B2C |
| 7= | Asana | 3.5 | 40% | 56.3 | B2B |
| 7= | IFTTT | 3.5 | 40% | 56.3 | Platform |
| 9= | Later | 4.0 | 20% | 49.0 | Platform |
| 9= | Make | 4.0 | 20% | 49.0 | Platform |
| 9= | Salesforce | 4.0 | 20% | 49.0 | Platform |
| 12= | Automation Anywhere | 5.0 | 40% | 36.0 | Platform |
| 12= | Smartsheet | 5.0 | 20% | 36.0 | Platform |
| 14 | Integromat | 5.7 | 60% | 28.4 | Platform |
| 15= | Atlassian | 6.0 | 20% | 25.0 | Platform |
| 15= | Planable | 6.0 | 20% | 25.0 | Platform |
| 15= | UiPath | 6.0 | 40% | 25.0 | Platform |
| 18 | Microsoft | 6.5 | 40% | 20.3 | Platform |
| 19= | Airtable | 7.0 | 40% | 16.0 | Platform |
| 19= | ClickUp | 7.0 | 20% | 16.0 | Platform |
| 19= | Sendible | 7.0 | 20% | 16.0 | Platform |
| 22= | Automate.io | 8.0 | 40% | 9.0 | Platform |
| 22= | Notion | 8.0 | 20% | 9.0 | Platform |
| 22= | Workato | 8.0 | 40% | 9.0 | Platform |
| 25= | Pabbly | 8.5 | 40% | 6.3 | Platform |
| 25= | Tray.io | 8.5 | 40% | 6.3 | Platform |
| 25= | Zoho | 8.5 | 40% | 6.3 | Platform |
| 28= | Loomly | 10.0 | 20% | 1.0 | Platform |
| 28= | Nintex | 10.0 | 20% | 1.0 | Platform |
= means tied on score
How this list works
AI is asked about automation tools every day. A brand’s score reflects where it lands in the answers that name it, so 100 means named first every time. Named is the share of answers that mention it at all. Names that fail our checks are counted but not listed.