Category
Craft supplies
Who AI recommends when asked about craft supplies. 22 brands on the list today.
WinsorNewton is named in one in five answers. Craftsy, next on score, in one in five.
- Brands listed
- 22
- Leader
- WinsorNewton
- 100.0, named in one in five
- Lead
- 8.7 points
- Over Craftsy, 91.3
- Not tied
- Category average
- 42.2
- Average place 5.1
- Across the 22
WinsorNewton leads. 18 of the 22 are named in only a fifth of answers.
Where each brand lands in the answer, from first place to tenth, and how often it is named at all.
| # | Brand | Place | Named | Score | Sector |
|---|---|---|---|---|---|
| 1 | WinsorNewton | 1.0 | 20% | 100.0 | Hardware |
| 2= | Craftsy | 2.0 | 20% | 91.3 | Platform |
| 2= | Krylon Spray Paint | 2.0 | 20% | 91.3 | Hardware |
| 4 | Michaels | 2.5 | 40% | 79.6 | Hardware |
| 5= | Copic markers | 3.0 | 20% | 64.0 | B2C |
| 5= | Etsy | 3.0 | 20% | 64.0 | Platform |
| 5= | Hobby Lobby | 3.0 | 20% | 64.0 | B2C |
| 8= | Joann | 3.5 | 40% | 56.3 | B2C |
| 8= | 3.5 | 20% | 56.3 | Platform | |
| 10 | Dick Blick | 4.0 | 20% | 49.0 | B2C |
| 11 | Speedball | 4.5 | 40% | 42.3 | Hardware |
| 12= | Blick Art Materials | 6.0 | 20% | 25.0 | B2C |
| 12= | Faber-Castell pencils | 6.0 | 20% | 25.0 | Hardware |
| 12= | Staedtler | 6.0 | 20% | 25.0 | Hardware |
| 15 | Jerry's Artarama | 6.5 | 20% | 20.3 | B2C |
| 16= | Instructables | 7.0 | 20% | 16.0 | Platform |
| 16= | Rotring | 7.0 | 20% | 16.0 | Hardware |
| 16= | Uline | 7.0 | 20% | 16.0 | Hardware |
| 19 | Tombow | 7.5 | 40% | 12.3 | B2C |
| 20 | Ravelry | 8.0 | 20% | 9.0 | Platform |
| 21 | LoveCrafts | 9.0 | 20% | 4.0 | Platform |
| 22 | Dremel | 10.0 | 20% | 1.0 | Hardware |
= means tied on score
How this list works
AI is asked about craft supplies every day. A brand’s score reflects where it lands in the answers that name it, so 100 means named first every time. Named is the share of answers that mention it at all. Names that fail our checks are counted but not listed.