Category
Hair care products
Who AI recommends when asked about hair care products. 23 brands on the list today.
Garnier Fructis and Oribe Dry Texturizing Spray tie for first on score.
- Brands listed
- 23
- Leader
- 2 tied
- Garnier Fructis, Oribe Dry Texturizing Spray
- All on 100.0, listed A to Z
- Lead
- Tied
- Two share first, 100.0
- With Oribe Dry Texturizing Spray
- Category average
- 45.0
- Average place 4.8
- Across the 23
Garnier Fructis and Oribe Dry Texturizing Spray share the lead. 16 of the 23 are named in only a fifth of answers.
Where each brand lands in the answer, from first place to tenth, and how often it is named at all.
| # | Brand | Place | Named | Score | Sector |
|---|---|---|---|---|---|
| 1= | Garnier Fructis | 1.0 | 20% | 100.0 | B2C |
| 1= | Oribe Dry Texturizing Spray | 1.0 | 40% | 100.0 | B2C |
| 3= | Aveda | 2.0 | 20% | 91.3 | Health |
| 3= | DevaCurl | 2.0 | 20% | 91.3 | Health |
| 3= | Dyson | 2.0 | 20% | 91.3 | Hardware |
| 6= | Moroccanoil | 3.0 | 40% | 64.0 | B2C |
| 6= | Prose | 3.0 | 20% | 64.0 | B2C |
| 6= | Tangle Teezer | 3.0 | 20% | 64.0 | B2C |
| 9= | Function of Beauty | 4.0 | 20% | 49.0 | B2C |
| 9= | Paul Smith | 4.0 | 40% | 49.0 | B2C |
| 9= | SheaMoisture Coconut & Hibiscus | 4.0 | 40% | 49.0 | B2C |
| 12= | John Boos | 5.0 | 20% | 36.0 | Hardware |
| 12= | Tresemmé | 5.0 | 20% | 36.0 | B2C |
| 14= | Herbal Essences | 6.0 | 20% | 25.0 | B2C |
| 14= | Olaplex | 6.0 | 20% | 25.0 | B2C |
| 14= | Rahua Classic Shampoo | 6.0 | 20% | 25.0 | B2C |
| 17= | Kérastase | 7.0 | 20% | 16.0 | B2C |
| 17= | Procter & Gamble | 7.0 | 20% | 16.0 | B2C |
| 19= | Cantu | 7.5 | 40% | 12.3 | B2C |
| 19= | Living DNA | 7.5 | 40% | 12.3 | Health |
| 21 | Nutrafol | 8.0 | 20% | 9.0 | Health |
| 22 | Briogeo Don't Despair, Repair | 8.5 | 40% | 6.3 | Health |
| 23 | Aussie | 9.0 | 20% | 4.0 | B2C |
= means tied on score
How this list works
AI is asked about hair care products every day. A brand’s score reflects where it lands in the answers that name it, so 100 means named first every time. Named is the share of answers that mention it at all. Names that fail our checks are counted but not listed.