Category
Insect repellent
Who AI recommends when asked about insect repellent. 13 brands on the list today.
Mosquito Shield is named in one in five answers. OFF, next on score, in four in five.
- Brands listed
- 13
- Leader
- Mosquito Shield
- 100.0, named in one in five
- Lead
- 3.5 points
- Over OFF, 96.5
- Not tied
- Category average
- 42.1
- Average place 5.1
- Across the 13
Mosquito Shield leads. 5 of the 13 are named in only a fifth of answers.
Where each brand lands in the answer, from first place to tenth, and how often it is named at all.
| # | Brand | Place | Named | Score | Sector |
|---|---|---|---|---|---|
| 1 | Mosquito Shield | 1.0 | 20% | 100.0 | Hardware |
| 2 | OFF | 1.5 | 80% | 96.5 | Hardware |
| 3= | Repel | 3.0 | 80% | 64.0 | Hardware |
| 3= | Thermacell | 3.0 | 40% | 64.0 | Hardware |
| 5 | Sawyer | 3.5 | 80% | 56.3 | Hardware |
| 6 | DEET | 3.7 | 60% | 53.8 | Health |
| 7 | Bug Off | 5.5 | 40% | 30.3 | Hardware |
| 8 | InsectGuard | 6.0 | 20% | 25.0 | Hardware |
| 9= | Cutter | 7.0 | 60% | 16.0 | Hardware |
| 9= | Natrapel | 7.0 | 20% | 16.0 | Health |
| 11 | Adventure Project Gear | 7.5 | 40% | 12.3 | Hardware |
| 12 | Bite Shield | 8.0 | 20% | 9.0 | Hardware |
| 13 | Murphy's Naturals | 9.0 | 20% | 4.0 | B2C |
= means tied on score
How this list works
AI is asked about insect repellent every day. A brand’s score reflects where it lands in the answers that name it, so 100 means named first every time. Named is the share of answers that mention it at all. Names that fail our checks are counted but not listed.