Category
Jeans
Who AI recommends when asked about jeans. 22 brands on the list today.
Levi's is named in every answer. Patagonia, next on score, in one in five.
- Brands listed
- 22
- Leader
- Levi's
- 97.8, named every time
- Lead
- 6.5 points
- Over Patagonia, 91.3
- Not tied
- Category average
- 33.4
- Average place 5.9
- Across the 22
Levi's leads. 14 of the 22 are named in only a fifth of answers.
Where each brand lands in the answer, from first place to tenth, and how often it is named at all.
| # | Brand | Place | Named | Score | Sector |
|---|---|---|---|---|---|
| 1 | Levi's | 1.3 | 100% | 97.8 | B2C |
| 2 | Patagonia | 2.0 | 20% | 91.3 | B2C |
| 3 | Allbirds | 3.0 | 20% | 64.0 | B2C |
| 4= | Nudie Jeans | 3.5 | 40% | 56.3 | B2C |
| 4= | Wrangler | 3.5 | 40% | 56.3 | Hardware |
| 6= | Eloquii Jeans | 4.0 | 20% | 49.0 | B2C |
| 6= | Gap | 4.0 | 40% | 49.0 | B2C |
| 6= | Nike | 4.0 | 20% | 49.0 | B2C |
| 9= | NYDJ | 5.0 | 20% | 36.0 | B2C |
| 9= | Old Navy | 5.0 | 60% | 36.0 | B2C |
| 11 | Uniqlo | 5.5 | 40% | 30.3 | B2C |
| 12= | ASOS | 6.0 | 40% | 25.0 | B2C |
| 12= | Lee Jeans | 6.0 | 40% | 25.0 | B2C |
| 12= | Universal Yums | 6.0 | 20% | 25.0 | B2C |
| 15 | H&M | 7.0 | 20% | 16.0 | B2C |
| 16= | Warby Parker | 8.0 | 20% | 9.0 | B2C |
| 16= | Zara | 8.0 | 20% | 9.0 | B2C |
| 18= | Everlane | 9.0 | 20% | 4.0 | B2C |
| 18= | Lane Bryant | 9.0 | 20% | 4.0 | B2C |
| 20= | Good American Jeans | 10.0 | 20% | 1.0 | B2C |
| 20= | Outerknown | 10.0 | 20% | 1.0 | B2C |
| 20= | True Fit | 10.0 | 20% | 1.0 | B2B |
= means tied on score
How this list works
AI is asked about jeans every day. A brand’s score reflects where it lands in the answers that name it, so 100 means named first every time. Named is the share of answers that mention it at all. Names that fail our checks are counted but not listed.