Category
Luxury fashion
Who AI recommends when asked about luxury fashion. 28 brands on the list today.
Dior, Net-a-Porter and The Muse tie for first on score.
- Brands listed
- 28
- Leader
- 3 tied
- Dior, Net-a-Porter, The Muse
- All on 100.0, listed A to Z
- Lead
- Tied
- Three share first, 100.0
- With 2 others
- Category average
- 47.3
- Average place 4.6
- Across the 28
Dior, Net-a-Porter and The Muse share the lead. 23 of the 28 are named in only a fifth of answers.
Where each brand lands in the answer, from first place to tenth, and how often it is named at all.
| # | Brand | Place | Named | Score | Sector |
|---|---|---|---|---|---|
| 1= | Dior | 1.0 | 20% | 100.0 | B2C |
| 1= | Net-a-Porter | 1.0 | 40% | 100.0 | Platform |
| 1= | The Muse | 1.0 | 20% | 100.0 | Platform |
| 4= | Chanel | 2.0 | 20% | 91.3 | B2C |
| 4= | Mr Porter Styling | 2.0 | 20% | 91.3 | B2C |
| 6= | Gucci | 3.0 | 40% | 64.0 | B2C |
| 6= | Patagonia | 3.0 | 20% | 64.0 | B2C |
| 6= | Poshmark | 3.0 | 20% | 64.0 | Platform |
| 6= | SSENSE | 3.0 | 20% | 64.0 | Platform |
| 6= | Trunk Club | 3.0 | 20% | 64.0 | B2C |
| 6= | Valentino | 3.0 | 20% | 64.0 | B2C |
| 12 | Farfetch | 3.5 | 40% | 56.3 | Platform |
| 13= | Depop | 4.0 | 20% | 49.0 | Platform |
| 13= | Eileen Fisher | 4.0 | 20% | 49.0 | B2C |
| 13= | Givenchy | 4.0 | 20% | 49.0 | B2C |
| 13= | Mr Porter | 4.0 | 20% | 49.0 | B2C |
| 17 | Moda Operandi | 5.0 | 20% | 36.0 | Platform |
| 18 | Vestiaire Collective | 5.7 | 60% | 28.4 | Platform |
| 19= | Lyst | 6.0 | 20% | 25.0 | Platform |
| 19= | Ralph Lauren Polo | 6.0 | 20% | 25.0 | B2C |
| 21= | Burberry | 7.0 | 20% | 16.0 | B2C |
| 21= | Elie Saab | 7.0 | 20% | 16.0 | B2C |
| 21= | Rebag | 7.0 | 20% | 16.0 | Platform |
| 21= | Shopbop | 7.0 | 20% | 16.0 | Platform |
| 25= | Armani Golf? | 8.0 | 40% | 9.0 | B2C |
| 25= | Tom Ford | 8.0 | 20% | 9.0 | B2C |
| 27= | Hermès | 9.0 | 20% | 4.0 | B2C |
| 27= | Matchesfashion | 9.0 | 20% | 4.0 | B2C |
= means tied on score
How this list works
AI is asked about luxury fashion every day. A brand’s score reflects where it lands in the answers that name it, so 100 means named first every time. Named is the share of answers that mention it at all. Names that fail our checks are counted but not listed.