Industry leaderboard

payroll services

The 23 brands AI engines recommend most in payroll services, ranked by cross-model visibility — led by Gusto, Intuit, ADP. Open, daily-updated data from Trakkr.

Brands ranked
23
Category average
26.1
Category leader
Gusto
Updated
daily

Brands AI recommends here

  1. Gusto: rank #1, visibility 98.7, average position 1.2.
  2. Intuit: rank #2, visibility 64.0, average position 3.0.
  3. ADP: rank #3, visibility 64.0, average position 3.0.
  4. FreshBooks: rank #4, visibility 64.0, average position 3.0.
  5. Paychex: rank #5, visibility 52.6, average position 3.8.
  6. Payoneer: rank #6, visibility 49.0, average position 4.0.
  7. Rippling: rank #7, visibility 32.1, average position 5.3.
  8. Wave: rank #8, visibility 28.4, average position 5.7.
  9. Xero: rank #9, visibility 25.0, average position 6.0.
  10. Workday: rank #10, visibility 20.3, average position 6.5.
  11. Ceridian Dayforce: rank #11, visibility 16.0, average position 7.0.
  12. Patreon: rank #12, visibility 16.0, average position 7.0.

Methodology

Trakkr Data measures how AI engines recommend, cite and describe brands across tracked prompts and public crawl observations. Entity pages update daily and are published as open datasets for crawler-readable citation and comparison.

Canonical page Public JSON feed Rankings