Category
Plant-based meat
Who AI recommends when asked about plant-based meat. 12 brands on the list today.
Impossible is named in every answer. Beyond Meat, next on score, in every answer too.
- Brands listed
- 12
- Leader
- Impossible
- 97.3, named every time
- Lead
- 1.7 points
- Over Beyond Meat, 95.7
- Not tied
- Category average
- 37.5
- Average place 5.4
- Across the 12
Impossible leads. 2 of the 12 are named in only a fifth of answers.
Where each brand lands in the answer, from first place to tenth, and how often it is named at all.
| # | Brand | Place | Named | Score | Sector |
|---|---|---|---|---|---|
| 1 | Impossible | 1.4 | 100% | 97.3 | Health |
| 2 | Beyond Meat | 1.6 | 100% | 95.7 | B2C |
| 3 | Gardein | 3.2 | 100% | 60.8 | B2C |
| 4 | Morningstar | 4.0 | 100% | 49.0 | Finance |
| 5 | ATLAST | 5.0 | 20% | 36.0 | Platform |
| 6= | Amy's | 6.3 | 60% | 21.8 | Health |
| 6= | Field Roast | 6.3 | 60% | 21.8 | B2C |
| 8 | Quorn | 6.5 | 40% | 20.3 | B2C |
| 9= | Dr. Earth | 7.0 | 60% | 16.0 | B2C |
| 9= | Lightlife | 7.0 | 60% | 16.0 | Health |
| 11 | Amy’s Kitchen | 8.0 | 20% | 9.0 | B2C |
| 12 | Tofurky | 8.5 | 40% | 6.3 | B2C |
= means tied on score
How this list works
AI is asked about plant-based meat every day. A brand’s score reflects where it lands in the answers that name it, so 100 means named first every time. Named is the share of answers that mention it at all. Names that fail our checks are counted but not listed.