Category
Bed sheets
Who AI recommends when asked about bed sheets. 15 brands on the list today.
Frette and Target tie for first, both named in one in five.
- Brands listed
- 15
- Leader
- 2 tied
- Frette, Target
- All on 100.0, listed A to Z
- Lead
- Tied
- Two share first, 100.0
- With Target
- Category average
- 56.0
- Average place 4.0
- Across the 15
Frette and Target share the lead. 8 of the 15 are named in only a fifth of answers.
Where each brand lands in the answer, from first place to tenth, and how often it is named at all.
| # | Brand | Place | Named | Score | Sector |
|---|---|---|---|---|---|
| 1= | Frette | 1.0 | 20% | 100.0 | B2C |
| 1= | Target | 1.0 | 20% | 100.0 | B2C |
| 3= | Boll & Branch | 2.0 | 60% | 91.3 | B2C |
| 3= | Mellanni | 2.0 | 20% | 91.3 | B2C |
| 3= | Sferra | 2.0 | 20% | 91.3 | B2C |
| 6= | Amazon | 3.0 | 20% | 64.0 | Platform |
| 6= | Matouk | 3.0 | 20% | 64.0 | B2C |
| 8 | Brooklinen | 3.5 | 80% | 56.3 | B2C |
| 9 | Saatva | 4.5 | 40% | 42.3 | B2C |
| 10 | Coyuchi | 4.7 | 60% | 40.1 | B2C |
| 11 | Parachute | 5.3 | 80% | 33.1 | B2C |
| 12 | Bedsure | 5.3 | 40% | 32.1 | B2C |
| 13 | Linenspa | 7.0 | 20% | 16.0 | B2C |
| 14= | PureCare | 8.0 | 40% | 9.0 | Health |
| 14= | West Paw | 8.0 | 20% | 9.0 | B2C |
= means tied on score
How this list works
AI is asked about bed sheets every day. A brand’s score reflects where it lands in the answers that name it, so 100 means named first every time. Named is the share of answers that mention it at all. Names that fail our checks are counted but not listed.