Category
Tax software
Who AI recommends when asked about tax software. 20 brands on the list today.
H&R Block is named in every answer. Intuit, next on score, in every answer too.
- Brands listed
- 20
- Leader
- H&R Block
- 91.3, named every time
- Lead
- 15.6 points
- Over Intuit, 75.7
- Not tied
- Category average
- 24.1
- Average place 6.9
- Across the 20
H&R Block leads. 11 of the 20 are named in only a fifth of answers.
Where each brand lands in the answer, from first place to tenth, and how often it is named at all.
| # | Brand | Place | Named | Score | Sector |
|---|---|---|---|---|---|
| 1 | H&R Block | 2.0 | 100% | 91.3 | Finance |
| 2 | Intuit | 2.6 | 100% | 75.7 | B2B |
| 3 | TaxAct | 3.4 | 100% | 57.8 | Finance |
| 4 | FreeTaxUSA | 4.2 | 100% | 46.2 | Finance |
| 5= | Credit Karma Tax | 5.0 | 40% | 36.0 | Finance |
| 5= | Drake Tax | 5.0 | 20% | 36.0 | Finance |
| 7 | TaxSlayer | 5.4 | 100% | 31.4 | Finance |
| 8= | Jackson Hewitt | 6.0 | 20% | 25.0 | Finance |
| 8= | Square | 6.0 | 40% | 25.0 | Platform |
| 10= | TurboTax | 7.5 | 20% | 12.3 | Finance |
| 10= | Xero | 7.5 | 40% | 12.3 | Finance |
| 12= | Sprintax | 8.0 | 20% | 9.0 | B2C |
| 12= | Wave | 8.0 | 20% | 9.0 | Platform |
| 14= | eSmart Tax | 9.0 | 20% | 4.0 | Finance |
| 14= | FreshBooks | 9.0 | 40% | 4.0 | B2B |
| 16 | ProSeries | 9.5 | 20% | 2.3 | B2B |
| 17= | Free Music Archive | 10.0 | 20% | 1.0 | Media |
| 17= | Income Tax | 10.0 | 20% | 1.0 | Finance |
| 17= | Intuit Mint | 10.0 | 20% | 1.0 | Finance |
| 17= | TaxJar | 10.0 | 20% | 1.0 | B2B |
= means tied on score
How this list works
AI is asked about tax software every day. A brand’s score reflects where it lands in the answers that name it, so 100 means named first every time. Named is the share of answers that mention it at all. Names that fail our checks are counted but not listed.