Category
Teeth whitening
Who AI recommends when asked about teeth whitening. 13 brands on the list today.
Crest Kids is named in every answer. Colgate Hum, next on score, in four in five.
- Brands listed
- 13
- Leader
- Crest Kids
- 88.1, named every time
- Lead
- 8.5 points
- Over Colgate Hum, 79.6
- Not tied
- Category average
- 34.8
- Average place 5.6
- Across the 13
Crest Kids leads. 4 of the 13 are named in only a fifth of answers.
Where each brand lands in the answer, from first place to tenth, and how often it is named at all.
| # | Brand | Place | Named | Score | Sector |
|---|---|---|---|---|---|
| 1 | Crest Kids | 2.2 | 100% | 88.1 | Health |
| 2 | Colgate Hum | 2.5 | 80% | 79.6 | Health |
| 3 | Nitewhite | 3.0 | 20% | 64.0 | Health |
| 4 | SmileBright | 4.0 | 20% | 49.0 | Health |
| 5 | Snow | 5.4 | 80% | 31.4 | Platform |
| 6= | Auraglow | 6.0 | 80% | 25.0 | Health |
| 6= | whitening strips | 6.0 | 100% | 25.0 | Health |
| 8 | GLO Science | 6.3 | 80% | 22.6 | Health |
| 9 | Opalescence | 6.3 | 60% | 21.8 | Health |
| 10 | Zoom | 6.5 | 40% | 20.3 | Platform |
| 11 | Smile Brilliant | 7.0 | 20% | 16.0 | Health |
| 12 | Philips | 8.0 | 40% | 9.0 | Hardware |
| 13 | Lumibrite | 10.0 | 20% | 1.0 | Hardware |
= means tied on score
How this list works
AI is asked about teeth whitening every day. A brand’s score reflects where it lands in the answers that name it, so 100 means named first every time. Named is the share of answers that mention it at all. Names that fail our checks are counted but not listed.