Category
Toy manufacturers
Who AI recommends when asked about toy manufacturers. 21 brands on the list today.
Mattel is named in one in five answers. Hasbro, next on score, in one in five.
- Brands listed
- 21
- Leader
- Mattel
- 100.0, named in one in five
- Lead
- 8.7 points
- Over Hasbro, 91.3
- Not tied
- Category average
- 42.4
- Average place 5.2
- Across the 21
Mattel leads. 17 of the 21 are named in only a fifth of answers.
Where each brand lands in the answer, from first place to tenth, and how often it is named at all.
| # | Brand | Place | Named | Score | Sector |
|---|---|---|---|---|---|
| 1 | Mattel | 1.0 | 20% | 100.0 | B2C |
| 2= | Hasbro | 2.0 | 20% | 91.3 | Media |
| 2= | Melissa & Doug | 2.0 | 40% | 91.3 | B2C |
| 2= | Osmo | 2.0 | 20% | 91.3 | Hardware |
| 5= | Green Chef | 3.0 | 20% | 64.0 | B2C |
| 5= | Playmobil | 3.0 | 20% | 64.0 | B2C |
| 7 | LEGO | 3.8 | 100% | 51.4 | B2C |
| 8= | K'NEX | 4.0 | 20% | 49.0 | Hardware |
| 8= | LittleBits | 4.0 | 20% | 49.0 | Hardware |
| 8= | PlanToys | 4.0 | 20% | 49.0 | Hardware |
| 11= | Makey Makey | 5.0 | 20% | 36.0 | Hardware |
| 11= | Spin Master | 5.0 | 20% | 36.0 | B2C |
| 13= | BRIO | 6.0 | 20% | 25.0 | Hardware |
| 13= | Minecraft | 6.0 | 20% | 25.0 | Platform |
| 13= | Sphero | 6.0 | 20% | 25.0 | Hardware |
| 16 | Fat Lama | 6.5 | 40% | 20.3 | Platform |
| 17 | Hape | 7.3 | 60% | 13.4 | Hardware |
| 18= | KidKraft eco | 9.0 | 20% | 4.0 | B2C |
| 18= | Thames & Kosmos | 9.0 | 20% | 4.0 | Hardware |
| 20= | fischertechnik | 10.0 | 20% | 1.0 | Hardware |
| 20= | Magformers | 10.0 | 20% | 1.0 | Hardware |
= means tied on score
How this list works
AI is asked about toy manufacturers every day. A brand’s score reflects where it lands in the answers that name it, so 100 means named first every time. Named is the share of answers that mention it at all. Names that fail our checks are counted but not listed.