Investor

Initialized Capital

Early-stage venture capital firm co-founded by Alexis Ohanian, backing ambitious founders from day one.

Instacart ranks 82nd of all tracked brands. 5 of its 10 scored brands make the top 500.

Its scored portfolio brands by sector, best placed first.

  • Platform 6 brands, best Instacart (82nd)
  • B2B 2 brands, best Faire (3,695th)
  • Finance 1 brand, best Coinbase (299th)
  • B2C 1 brand, best Warby Parker (381st)
Portfolio brands
10
All with a score
Average score
81.1
Mean of the 10 scores
Best placed
Instacart
82nd overall
Coinbase next, 299th
In the top 500
5
Of 10 scored brands
1 in the top 100

Portfolio

The 10 Initialized Capital brands with a score, by overall rank.

OverallBrandSectorScoreCategories
82ndInstacartPlatform88.08
299thCoinbaseFinance84.32
363rdPatreonPlatform83.94
381stWarby ParkerB2C83.74
431stZenefitsPlatform83.33
3,083rdRipplingPlatform78.72
3,695thFaireB2B78.41
5,530thLatticePlatform77.02
5,623rdPlanGridB2B76.91
6,467thOpendoorPlatform76.41

Ranks are out of all tracked brands