What does the decay data say about brand resilience? | Trakkr Research
It says resilience is rare and earned. Only 13.2% of brands qualify as very stable, while the majority experience moderate to high volatility.
Methodology: Built from 857,138 reports, 108,650 citations, 10,991 brands, and 8 tracked models across a 10-month observation window.
Direct Answer
Rarely is brand resilience observed in AI citations. Out of 10,991 brands analyzed, only 13.2 percent qualify as very stable, with the average brand half-life sitting at 31 days.
What this means
Understanding the rarity of stability forces teams to shift from static measurement to continuous monitoring, directly impacting decisions on content refresh rates and resource allocation.
Evidence table
| Metric | Value | Why it matters |
|---|---|---|
| Very stable brands | 13.2% | Only a small minority stay consistently present. |
| Brands analyzed | 10,991 | Brands covered in the broader longitudinal study. |
| Brand half-life | 31 days | Average time for brand presence to halve from peak. |
Frequently Asked Questions
How long does it take for a brand citation to decay?
The average time for brand presence to halve from its peak is 31 days.
What percentage of brands maintain stable visibility?
Only 13.2 percent of the 10,991 brands analyzed qualify as very stable.
What to do next
Related pages
Continue through the same study cluster.
- how should teams interpret short lived citation spikes - Related answer page
- how long do ai citations last - Related answer page
- the average citation lifespan is only six point eight days - Related fact page
- citation persistence tracker - Related tracker page
Data & Sources
- The Half-Life of AI Citations - Flagship study behind this page
- Page JSON - Machine-readable companion file