The average citation lifespan is only 6.8 days | Trakkr Research
The Half-Life of AI Citations study evaluated the longevity of source links by measuring the average URL lifespan across a sample dataset.
Methodology: Built from 857,138 reports, 108,650 citations, 10,991 brands, and 8 tracked models across a 10-month observation window.
Claim
The mean citation lifespan for URLs in the decay study is 6.8 days.
Why it matters
Strategists and operators must adapt to accelerated decay rates by implementing faster operating loops for citation driven traffic, as classic evergreen content assumptions do not apply to AI citation lifespans.
Supporting metrics
| Metric | Value | Context |
|---|---|---|
| Mean citation lifespan | 6.8 days | Average URL lifespan across the sample. |
Related pages
Continue through the same study cluster.
- are most ai citations one and done - Related answer page
- how many brands have truly stable ai visibility - Related answer page
- citation persistence tracker - Related tracker page
Data & Sources
- The Half-Life of AI Citations - Flagship study behind this page
- Page JSON - Machine-readable companion file