Citation persistence benchmark | Trakkr Research

Research tracker page for The Half-Life of AI Citations study, focusing on the Citation persistence benchmark.

Methodology: Built from 857,138 reports, 108,650 citations, 10,991 brands, and 8 tracked models across a 10-month observation window.

Summary

The benchmark pattern reveals a stark contrast between individual URL persistence and overall brand visibility. While 72.8 percent of citations are one-and-done with a median lifespan of 0 days, brand presence decays at a slower rate with a half-life of 31 days. This indicates that while specific URLs are highly perishable, general brand awareness maintains a longer, albeit still temporary, footprint.

Benchmark rows

Metric Value Context
One-and-done citations 72.8% Citations that appear once and vanish.
Median citation lifespan 0 days Most citations disappear immediately.
Mean citation lifespan 6.8 days Average URL lifespan across the sample.
Brand half-life 31 days Average time for brand presence to halve from peak.
Still active citations 6.8% Small share of URLs still active at the end of the window.

Ranked view

Item Value Detail
One-and-done citations 72.8% The majority of URLs never return after their first appearance.
Median URL lifespan 0 days The typical citation disappears immediately.
Average URL lifespan 6.8 days Even the mean persistence is short.
Brand half-life 31 days Brand presence decays more slowly than individual URLs.
Still-active citations 6.8% Only a small minority persist to the end of the window.

Related pages

Continue through the same study cluster.

Data & Sources