how is my visibility score calculated?
Updated June 30, 2026 · Reviewed by Mack Grenfell · Asked 74 times
Your visibility score measures how often your brand appears in AI answers, weighted by where you rank. It is not a simple percentage of mentions. Trakkr scores each appearance by its position, sums those points, divides by the maximum possible, then applies a square-root curve so consistent high rankings count for more than scattered low ones.
The steps
- **Position scoring.** Each time you appear in the top 10 of an answer, you earn points by position: #1 is worth 10 points, #2 is worth 9, down to #10 worth 1. Position 11 or lower earns 0.
- **Raw visibility.** Trakkr adds up all your position points and divides by the maximum possible (every query × 10), then multiplies by 100.
- **Scaled visibility.** The final score is `100 × sqrt(raw / 100)`, capped at 100.
A worked example
Across 100 queries: 30 at position 1 (300 points), 20 at position 5 (120), 10 at position 10 (10), and 40 with no mention (0). That is 430 points out of a possible 1,000, so raw visibility is 43%. After the square-root curve, the final score is about 66%.
The curve is why reaching 100 takes near-perfect performance, and why moving from 40 to 60 is real progress, not noise.