My reports stopped updating. Where did they go?
Updated June 30, 2026 · Reviewed by [email protected]
Reports are generated automatically each time a research run completes for your brand, so if reports have stopped appearing the most common cause is that a research run hasn't completed since the last one you see. Visibility scores are read from the most recent completed report, so missing reports and a stale or frozen score usually trace back to the same root cause.
Check that you're viewing the right brand in the brand switcher first, since reports are per-brand. If runs genuinely aren't completing, that's worth raising with support along with the date your reports stopped.