what counts as a good visibility score?
Updated June 30, 2026 · Reviewed by Mack Grenfell · Asked 58 times
There is no single "good" number, because context decides. On day one, 30 to 60 is normal for an established brand and 0 to 30 is normal for a newer one. What matters more is the trend and how you compare to competitors on the same prompts.
Why the absolute number lies
- The score is relative to your prompts. Track broad category questions and your score sits lower because there is more competition in each answer. Track narrower questions you own and it sits higher.
- Different engines score very differently. Scoring 80 on Claude and 30 on Perplexity is completely normal, and both are useful signals.
- A brand that is #1 in half of all queries lands around 70, not 100, because of the square-root scaling.
What to watch instead
- **Movement.** Is the score climbing week over week? That is the real read.
- **Presence.** The share of prompts where you appear at all, which is easier to move than rank.
- **The gap to competitors** on your exact prompts. A 65 can be weak or excellent depending on the field.
Read the headline score as a baseline to improve from, not a grade.