Head-to-Head
Compare your visibility directly against a single competitor across all prompts.
- Compare directly with a specific competitor
- See every prompt where you win, lose, or tie
- Understand your competitive positioning on each AI model
- Identify specific opportunities to gain ground
Head-to-Head is your deep-dive comparison tool. Select a competitor and see exactly how you stack up, prompt by prompt, model by model.
Selecting a competitor
Use the dropdown at the top to select which competitor to analyze. The page updates immediately with comparison data.
The comparison summary
The hero section shows your head-to-head record:
Win/Loss/Tie breakdown
- Wins (green): Prompts where you appear and they don't, or you rank higher
- Losses (red): Prompts where they appear and you don't, or they rank higher
- Ties (gray): Both appear in similar positions
Visual score comparison
Side-by-side visibility scores with trend indicators showing who has momentum.
Prompt breakdown table
The detailed table shows every tracked prompt with competitive results:
| Column | What it shows |
|---|---|
| Prompt | The question being asked |
| Your result | Your visibility and position |
| Their result | Competitor's visibility and position |
| Winner | Who won this prompt (you, them, or tie) |
| Gap | The size of the difference |
Filtering the table
Focus on what matters:
- Show wins only - Celebrate and protect these
- Show losses only - Your opportunity list
- Show ties - Battleground prompts to fight for
- Sort by gap - See biggest wins/losses first
Model comparison
Below the prompt table, see how you compare on each AI model:
ChatGPT
+7%You: 72% vs Them: 65%
Claude
-3%You: 68% vs Them: 71%
Perplexity
-7%You: 55% vs Them: 62%
Gemini
+12%You: 70% vs Them: 58%
This reveals model-specific dynamics. You might be ahead overall but losing on specific models that matter to your audience.
Taking action on losses
For each loss, you can:
Investigate why
Click the prompt to see the full AI response. What did the competitor do to appear that you didn't?
Check citations
See which sources mention the competitor for this prompt. Are you missing from key citations?
Create a game plan
Note the specific action needed: content to create, sources to reach out to, positioning to improve.
Exporting comparisons
Need to share with your team or stakeholders?
- Export CSV - Full data for spreadsheet analysis
- Export PDF - Formatted report for presentations
- Share link - Read-only view others can access
Best practices
Focus on high-impact losses. Not all prompts are equal. Prioritize losses on prompts that drive real business.
Understand the "why". Don't just count wins and losses. Dig into the underlying reasons.
Track over time. Run this comparison weekly to see if your efforts are paying off.
Use for competitor positioning. This data helps you craft messaging that differentiates from specific competitors.
Next steps
Arena
See all competitors across all prompts simultaneously.
Check Citations
Understand why competitors are winning where you're losing.
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