What’s new

Start from Brand settings or Integrations. Review the products found on your store, choose your questions and market, then follow daily checks from one workspace. Open an answer to see the captured product cards, their order, retailer links and the evidence behind each finding. Setup checks whether your market is supported before monitoring starts.

Learn now opens with practical tasks, from understanding a score to choosing a visibility gap and making your first API request. Search and the help assistant use the same product guides. Answers link to their sources, and the reader makes it easier to move between related pages, copy examples and download a guide. The API reference adds request examples and a sample playground, while product updates have their own RSS feed.

Scan settings now show the website section your audit covers and let you edit it. A brand whose website points to a folder starts with that folder, rather than pulling in sibling brands or countries on the same domain. Manual and weekly scans use the saved scope, and discovery keeps looking within it until the page budget is filled or no more eligible pages can be found.

The browser view now uses the rendered page and waits long enough for JavaScript content to arrive. Comparing it with the server HTML shows which sections a plain crawler fetch misses. Section checks look at the content itself, reducing false warnings when headings differ but the useful text is still present.

Pages reuse data already loaded for the same account, brand and market. Returning to a view keeps its recent data on screen while it refreshes. New reports and successful edits refresh the related views too, including after a connection is restored, so navigating back does not leave you reading an older result.

Brand matching now recognises a brand's own short name and the plain name used for a regional brand. Parent and product names are also handled more consistently. These fixes reduce missed mentions and cases where your own business appeared as a competitor. Visibility, rankings and exports use the same scoring rules, and unavailable answers stay distinct from measured zeroes.

Business context has one home in Brand settings. Describe your buyers, offer and constraints, then add rules for what to avoid, what needs approval, what is not a focus and what to keep doing. The Agent, content drafts and suggested work read that same context. Actions show which rules shaped a recommendation and which work was held back. You can also turn a dismissal into a rule and review suggested rules before saving them.

The automation builder now keeps each step readable at laptop widths. Schedules have time and time zone controls, and the review shows the first run alongside a replay against the last 30 days of data. Save unfinished work as a draft. The automation list shows status and the next check, while the activity record makes it clearer what ran, what it found and what happened next. Slack delivery uses the connection you already set up in Integrations.

Connect through your assistant's sign-in flow where it supports hosted MCP, without copying a token into its configuration. Learn and Settings now use the same setup instructions and troubleshooting steps. Connected assistants can read monthly summaries across accessible brands and retrieve the shared business context, while each request keeps your existing brand permissions.

Traffic settings shows the sections found in your analytics property, with session counts to help you choose. Include the folders your brand owns, or exclude areas such as support and careers. The saved rules apply to both AI traffic and site totals, so the comparison uses the same part of the site. This also works for brands sharing one domain or analytics property.

An Agent answer now stays one continuous message from the first words to the saved response. Tool activity and approval cards remain attached as it finishes. Suggested starting questions refresh from your brand's current data and lead to concrete lookups, such as a model gap or a competitor gaining ground. Competitor comparisons can use the selected market and individual engines.

Follow more of the questions that shape how AI describes your business, such as value, reliability or suitability for a particular buyer. The theme editor also explains when you reach your plan limit instead of reporting a failed save.

The tracking pipeline has been updated to newer models, including Grok 4.3 and Meta Muse Spark. Existing brands move through the update as fresh answers arrive. Historical answers keep their original source, and the interface uses assistant names consistently so reports remain easier to read as model versions change.

The report pipeline now handles Chinese and Japanese text more reliably when finding brand mentions and matching competitors. Prompt suggestions for non-English brands have also been improved to read naturally in the chosen language. Each question keeps its own market, so a wider report scope does not move it into another country.

WordPress publishing can use the site's normal connection without requiring the Trakkr plugin. WordPress SEO support now includes Slim SEO alongside supported existing plugins, with each connection showing the changes it can apply. Webflow and Shopify publishing use readable URLs based on your title. If a publishing response is interrupted, Trakkr checks for the existing post before creating another copy.