Brands
Add, edit, duplicate, pause, and group the brands your team tracks, and what your plan allows.
A brand is one independently tracked company, product, client, or location. Each one carries its own prompts, competitors, citations, Pages, reports, and history, and each active brand consumes a slot on your plan.
The portfolio lives at Settings: Brands. What you can do there depends on your team role and on whether your brand access is restricted.
Add a brand
Select Brand in the top right of Settings → Brands. That opens the setup flow, where the name and the website matter most: Trakkr uses both to decide whether an AI answer is talking about you.
Two bulk shortcuts sit in the ... menu beside it. Quick setup takes a list of website URLs and builds a brand from each, analyzing it and generating prompts as it goes. Import from CSV does the same from a spreadsheet of domains, names, and descriptions.
A new brand starts active only if you have a free slot and paid access. Otherwise it is created paused, so finish the plan side first if you want data straight away.
The brand editor
Click any row to open the editor at Settings → Brands → the brand. It is one card with five sections, and every field saves on its own.
| Section | What it holds |
|---|---|
| Identity | Brand name, website, description, brand icon |
| Market and language | Primary market, shared question language, tracked markets |
| Name variants | Alternate spellings and product names counted as mentions |
| Tracking | Prompt count, competitor count, and the tracking switch |
| Danger zone | Permanent deletion |
Changing the website or the primary name changes how matching works across every future run. Change them when the public identity actually changed, not to chase one odd answer.
Name variants
Variants are the aliases that count as this brand. "Nike", "Nike Inc", and "Nike Air Max" can all resolve to one tracked identity. Add them as chips, and remove any that are ambiguous enough to catch a rival by accident.
Markets and languages
Each brand includes one market. Tracked markets adds more, and every market runs as a separate analysis, so two markets means two sets of results for the same prompts. Shared question language sets the language your source questions and generated content use; each market carries its own answer language.
Extra market slots are a paid add-on bought from Settings → Billing. The editor prices the change from a live invoice preview before you confirm, so read that number rather than estimating.
Duplicate a brand
Duplicate is in the row menu. It asks for a new name (defaulting to "Nike (copy)") and a new website, then optionally copies the prompts and their tags.
It copies prompts and tags only. Competitors, markets, variants, and connected sites do not come along, so treat the copy as a head start rather than a clone. Prompts that suit one market often read wrong in another.
Pause, resume, and delete
The switch on each row, and the Tracking switch inside the editor, pause a brand. A paused brand keeps everything it has already collected and stops scheduled analysis runs. Use it for a seasonal location, an ended client contract, or anything you may resume.
Paused brands do not consume a slot, which makes pausing the cheapest way to stay under the limit.
Deletion is different. It sits in the brand editor's Danger zone, asks you to type DELETE, and removes the brand and its tracking data permanently.
Brand groups
Group next to the add button creates a group, and Move to group in the row menu files a brand into it. Groups give you a Groups view in the portfolio and a tidy way to organize a portfolio by client or region.
They are also an access boundary in the client portal: a group invite follows the current group, so a brand added later is included automatically. They are not an internal boundary. For teammates, use restricted brand access instead.
Only team owners and admins manage groups, and a member with restricted brand access cannot.
Plan limits and extra brands
The limit counts active brands. Paused brands do not count.
| Plan | Active brands included | Prompts per brand |
|---|---|---|
| Growth | 1 | 50 |
| Scale | 10 | 50 |
Enterprise runs on a managed contract, which sets its own brand and prompt limits.
Extra brand slots cost $50 per brand per month on current subscriptions. Subscriptions started before the last price change keep $39, and annual billing charges ten months for twelve. Buy them from Settings → Billing → Brands, or take the offer that appears when you hit the limit.
When you try to add or resume a brand with no slot free, Trakkr offers three ways out: buy a slot, pause another brand and swap into its place, or move up a plan. The swap is free.
Some accounts show more brands than their plan includes, labeled as included above your plan at no charge. Those are grandfathered and stay free as long as you keep them.
Prompts are a separate add-on. Packs of +50, +100, or +200 prompts per brand cost $39, $59, and $99 per brand per month, and the price multiplies by every brand you own, not just the one you were thinking about. See Prompts for what to spend them on.
Who can change what
Team owners and admins can create, edit, duplicate, pause, and delete brands. Viewers cannot create a brand, and neither can a member with restricted brand access or a client portal user.
Restricted members get view or edit per brand. Edit is only offered for members with the Admin role; a restricted Viewer stays read-only everywhere. Owners always have full access to every brand and cannot be restricted.
Client portal access is separate from all of this and is granted under Settings → White-Label → Clients, by brand or by group. See Client access.
Common questions
Should each location be a separate brand?
Yes when the location needs its own prompts, its own report, and its own line in a portfolio view. Keep one brand when buyers and reporting treat the business as a single identity.
Should a product be a separate brand or a name variant?
Use a separate brand when buyers compare the product on its own and it needs different prompts or competitors. Use a name variant when it is simply another way of naming the same tracked identity.
Do paused brands count against my limit?
No. Only active brands consume a slot, which is why the swap option at the limit is free.
Can I move a brand to another team?
Not from Settings. Contact support with the source team, the destination team, and who should keep access, because billing and client portals both follow the brand.
Why can't I add a brand?
Check three things in order: whether every slot is in use, whether your team role is Viewer, and whether your brand access is restricted. Each of those blocks creation on its own.