Brands

A brand in Trakkr is a self-contained world. Its own prompts, its own competitors, its own citations, its own visibility score, its own history. Nothing leaks between brands by design.

That independence is what lets the same Trakkr account serve a solo founder, a multi-product company, and an agency with thirty client brands. The trade-off is that anything you'd want to apply across brands, a tag, a prompt, a competitor, has to be set per brand. There's no shared library.

If the account hierarchy is still fuzzy, read the Account overview first. The short version: brands live under a team, the team holds the plan, and access is granted per-brand per-person.

Adding brands

The right onboarding flow depends on how many brands you have and how much you already know about them.

One at a time

Hit Add Brand from Settings → Brands and walk through the modal. The three things you have to provide:

Field	What to put	Example
Name	The name customers actually use	"Notion" not "Notion Labs, Inc."
Website	The primary domain	`notion.so`
Description	One or two sentences on what you do	"All-in-one workspace for notes and docs."

Trakkr fetches your favicon, infers your category, and queues the first research run. Most brands are ready to look at within a few minutes.

A batch you already have in mind

If you're standing up a portfolio, use Quick Setup from the same modal. Paste a name and URL per line:

Notion, https://notion.so
Airtable, https://airtable.com
Coda, https://coda.io

Trakkr resolves each one in parallel, fetches metadata, and creates the brands as a single bulk operation.

A CSV with extra context

For finer control, use the CSV Import path. Required columns are name and website; optional are description and aliases (a comma-separated list within the cell). Brands matched by name skip on import, so you can re-run the same file without duplicating anything.

What you configure on a brand

Once a brand exists, click into it from Settings → Brands to edit. Five settings actually shape how Trakkr reads results, so spend a minute on each.

Setting	Why it matters
Name and website	Used to find your brand in AI responses. Wrong name, missed mention.
Description	Gives Trakkr the context it needs to assess sentiment and pick personas.
Aliases	Catches the abbreviations, acronyms, and product names AI might use instead of your main brand.
Country and market	Sets the geographic framing for prompts that depend on location.
Favicon and logo	Appears in reports and shared dashboards.

Aliases punch above their weight. If you sell "Amazon Web Services" but everyone says "AWS", or your product is officially "Adobe Creative Cloud" but cited as "Photoshop", add every variant you've seen. Trakkr scans all of them.

Switching between brands

The brand selector sits in the sidebar. Click it, pick a brand, and every page in the app rebinds to that brand's data: the dashboard, prompts, citations, competitors, reports.

Trakkr remembers the brand you last had open and keeps it active across reloads and devices. If you're moving between brands all day, that's the friction-free part.

Organizing with groups

If you're past a handful of brands, brand groups are the way to keep your portfolio readable. Each group has a name and color. Drag brands in, view by group, filter to one group at a time.

Agencies usually group by client, although you can use them however you want, by market, product line, lifecycle stage. The grouping is purely organizational; it doesn't affect prompts, billing, or access.

Active vs inactive: the archive lever

The active toggle on a brand is more important than it looks. It's the way Trakkr does archiving.

State	Research runs daily?	Counts toward plan limit?	History preserved?
Active	Yes	Yes	Yes
Inactive	No	No	Yes

Use inactive for brands you don't want to spend a plan slot on right now but might want back. A discontinued product, a client whose contract paused, a seasonal brand. Flip it back on and tracking resumes the next day, with the full history still intact.

The lever sits on the brand row in Settings → Brands.

Granting access to a brand

Who can see and edit a brand is controlled at the team level. By default, every team member can view every brand, and team Admins can edit them. To scope someone to a specific brand or set of brands, edit their access from Settings → Team and check the Restrict brand access option.

The full how-to is on the Teams page, which is where this kind of thing lives.

Transferring a brand

There is no self-serve flow to move a brand between teams. If you need to do this, for example because a brand is being handed off to a different agency or moved out of a client portfolio, contact support and we'll do it for you.

Deleting a brand

Delete is permanent. It removes the brand and every piece of data Trakkr has collected for it: prompts, citation history, research runs, reports, shared dashboards, everything. There is no undo after confirmation.

To run it, click the edit icon on the brand, scroll to the bottom of the modal, and click Delete Brand. You'll be asked to type the brand name to confirm.

If you're not sure you want it gone forever, flip the brand to inactive instead. You keep the history, free the plan slot, and can restore later by toggling back on.

Plan limits

Your plan caps how many active brands you can have at once. Inactive brands are unlimited.

note

Hit the cap? Either deactivate a brand you care about less, or add the extra brand pack from Settings → Billing. Enterprise plans negotiate the limit directly.

Common questions

Should I create separate brands for sub-products under the same company?

Usually yes. If each product has its own ICP and AI buyers shop for them separately, track them separately. If they're framing of the same thing ("Acme" and "Acme Cloud"), keep one brand and use an alias.

What's the difference between deactivating and deleting?

Deactivating preserves history and just stops running new research. Deleting destroys everything. Default to deactivate unless you genuinely never want the data again.

No. Each brand has its own prompt list. The cleanest way to track parallel prompts is to add them on both brands by hand, or use the Duplicate action to copy a brand along with its prompts and edit from there.

What happens to data when I move a brand to a new team?

Everything moves. The brand keeps its full prompts, citations, members, and history. The destination team's plan limits then apply to it. Transfers are manual, see above.

Can my client see only their brand and nothing else on my account?

Yes, but it lives in the Teams doc, not here. Use Restrict brand access when you invite them and they'll only see what you check.