Brands

A brand is one independently tracked company, product, client, or location. Each one carries its own prompts, competitors, citations, Pages, reports, and history, and each active brand consumes a slot on your plan.

The portfolio lives at Settings → Brands. What you can do there depends on your team role and on whether your brand access is restricted.

Add a brand

Select Add a brand in the top right of Settings → Brands. That opens the setup flow, where the name and the website matter most: Trakkr uses both to decide whether an AI answer is talking about you.

Two bulk shortcuts sit in the menu beside it. Add several brands takes a list of website URLs and builds a brand from each, generating prompts and rivals as it goes. Import brands from a CSV takes one website per row.

A new brand starts active only if you have a free slot and paid access. Otherwise it is created paused, so finish the plan side first if you want data straight away.

The brand editor

Click any row to open the editor at Settings → Brands → the brand. It groups the brand's name and website, other names, markets, what it tracks, tracking, and removal. Every field saves on its own.

Changing the website or the primary name changes how matching works in every future scan. Change them when the public identity actually changed, not to chase one odd answer.

Other names

Other names are the aliases that count as this brand. "Nike", "Nike Inc", and "Nike Air Max" can all resolve to one tracked identity. Add them as chips, and remove any that are ambiguous enough to catch a rival by accident.

Markets and languages

Each brand includes one market. Paid plans add more under Markets → Manage markets, and each market has its own scan, so two markets means two sets of results for the same prompts. A prompt with its own market is the exception: it is asked only in that market, or with your primary market's results when you don't track that market. Prompt language sets the language your prompts are written in, and what the Agent and Create write in; each market asks them in its own language.

Extra market slots are a paid add-on bought from Settings → Plan and billing. The editor prices the change from a live invoice preview before you confirm, so read that number rather than estimating.

Duplicate a brand

Duplicate is in the row menu, and in Copy or remove in the brand editor. It asks for a new name and a new website, then lists what the new brand starts with.

Rivals, business context, and every market always come along. Prompts (with their tags) are on by default, and other names are off by default; you tick either way. Answers, reports, and history never copy, so treat the copy as a head start rather than a clone. Prompts that suit one market often read wrong in another.

Pause, resume, and remove

Pause tracking in the row menu, and the Tracking switch inside the editor, pause a brand. A paused brand keeps everything it has already collected and stops scheduled scans. Use it for a seasonal location, an ended client contract, or anything you may resume.

Paused brands do not consume a slot, which makes pausing the cheapest way to stay under the limit.

Removal is different. Choose Remove in the row menu, or in Copy or remove in the brand editor, and type the brand's name to confirm. It deletes the brand's prompts and reports for the whole team. You can restore it for seven days.

Brand groups

New group in the menu beside Add a brand creates a group, and Move to group in the row menu files a brand into it. Each group gets its own view in the portfolio and a tidy way to organize a portfolio by client or region.

They are also an access boundary in the client portal: a group invite follows the current group, so a brand added later is included automatically. They are not an internal boundary. For teammates, use restricted brand access instead.

Only team owners and admins manage groups, and a member with restricted brand access cannot.

Plan limits and extra brands

The limit counts active brands. Paused brands do not count.

Enterprise runs on a managed contract, which sets its own brand and prompt limits.

Extra brand slots cost $50 per brand per month on current subscriptions. Subscriptions started before the last price change keep $39, and annual billing charges ten months for twelve. Buy them from Settings → Plan and billing, or take the offer that appears when you hit the limit.

When you try to add or resume a brand with no slot free, Trakkr offers three ways out: buy a slot, pause another brand and swap into its place, or move up a plan. The swap is free.

Some accounts show more brands than their plan includes, labeled as included above your plan at no charge. Those are grandfathered and stay free as long as you keep them.

Prompts are a separate add-on. Packs of +50, +100, or +200 prompts per brand cost $39, $59, and $99 per brand per month, and the price multiplies by every brand you own, not just the one you were thinking about. See Prompts for what to spend them on.

Who can change what

Team owners and admins can create, edit, duplicate, pause, and remove brands. Viewers cannot create a brand, and neither can a member with restricted brand access or a client portal user.

Restricted members get view or edit per brand. Edit is only offered for members with the Admin role; a restricted Viewer stays read-only everywhere. Owners always have full access to every brand and cannot be restricted.

Client portal access is separate from all of this and is granted under Settings → Client portals, brand by brand. See Client access.

Common questions