Category
At-home lab testing
Who AI recommends when asked about at-home lab testing. 23 brands on the list today.
23andMe is named in one in five answers. Ancestry, next on score, in one in five.
- Brands listed
- 23
- Leader
- 23andMe
- 100.0, named in one in five
- Lead
- 8.7 points
- Over Ancestry, 91.3
- Not tied
- Category average
- 33.9
- Average place 5.8
- Across the 23
23andMe leads. 17 of the 23 are named in only a fifth of answers.
Where each brand lands in the answer, from first place to tenth, and how often it is named at all.
| # | Brand | Place | Named | Score | Sector |
|---|---|---|---|---|---|
| 1 | 23andMe | 1.0 | 20% | 100.0 | Health |
| 2 | Ancestry | 2.0 | 20% | 91.3 | Media |
| 3 | LetsGetChecked | 2.5 | 60% | 79.6 | Health |
| 4 | MyHeritage DNA | 3.0 | 20% | 64.0 | B2C |
| 5 | Everlywell | 3.2 | 80% | 61.4 | Health |
| 6 | Thorne | 3.5 | 40% | 56.3 | Health |
| 7 | Living DNA | 4.0 | 20% | 49.0 | Health |
| 8= | FamilyTreeDNA | 5.0 | 20% | 36.0 | Health |
| 8= | MyLab Box | 5.0 | 60% | 36.0 | Health |
| 8= | Nurx | 5.0 | 20% | 36.0 | Health |
| 11= | Nebula | 6.0 | 20% | 25.0 | Platform |
| 11= | QuestDirect | 6.0 | 20% | 25.0 | Health |
| 13= | HealthLabs | 7.0 | 20% | 16.0 | Health |
| 13= | STDcheck | 7.0 | 20% | 16.0 | Health |
| 13= | VeriMed | 7.0 | 20% | 16.0 | Health |
| 13= | Veritas | 7.0 | 20% | 16.0 | B2B |
| 13= | YorkTest | 7.0 | 20% | 16.0 | Health |
| 18 | BioReference | 7.5 | 40% | 12.3 | Health |
| 19= | GeneDx | 8.0 | 20% | 9.0 | Health |
| 19= | Precision Nutrition | 8.0 | 20% | 9.0 | Health |
| 21= | Helix | 9.0 | 20% | 4.0 | Health |
| 21= | Labcorp | 9.0 | 60% | 4.0 | Health |
| 23 | Genomelink | 10.0 | 20% | 1.0 | Health |
= means tied on score
How this list works
AI is asked about at-home lab testing every day. A brand’s score reflects where it lands in the answers that name it, so 100 means named first every time. Named is the share of answers that mention it at all. Names that fail our checks are counted but not listed.