Industry leaderboard
at home lab testing
The 40 brands AI engines recommend most in at home lab testing, ranked by cross-model visibility — led by 23andMe, Nurx, 21andMe Food Sensitivity. Open,...
- Brands ranked
- 40
- Category average
- 33.4
- Category leader
- 23andMe
- Updated
- daily
Brands AI recommends here
- 23andMe: rank #1, visibility 100.0, average position 1.0.
- Nurx: rank #2, visibility 100.0, average position 1.0.
- 21andMe Food Sensitivity: rank #3, visibility 100.0, average position 1.0.
- Everlywell: rank #4, visibility 94.2, average position 1.8.
- Ancestry: rank #5, visibility 91.3, average position 2.0.
- 10 Minute Kit: rank #6, visibility 64.0, average position 3.0.
- Verisana: rank #7, visibility 64.0, average position 3.0.
- MyHeritage DNA: rank #8, visibility 64.0, average position 3.0.
- Family Dollar: rank #9, visibility 49.0, average position 4.0.
- Living DNA: rank #10, visibility 49.0, average position 4.0.
- Hudson Ryan: rank #11, visibility 49.0, average position 4.0.
- Zoe: rank #12, visibility 49.0, average position 4.0.
Methodology
Trakkr Data measures how AI engines recommend, cite and describe brands across tracked prompts and public crawl observations. Entity pages update daily and are published as open datasets for crawler-readable citation and comparison.