Category
Bakeware
Who AI recommends when asked about bakeware. 20 brands on the list today.
Nordicware is named in one in five answers. USA Pan, next on score, in four in five.
- Brands listed
- 20
- Leader
- Nordicware
- 100.0, named in one in five
- Lead
- 12.9 points
- Over USA Pan, 87.1
- Not tied
- Category average
- 34.0
- Average place 5.8
- Across the 20
Nordicware leads. 12 of the 20 are named in only a fifth of answers.
Where each brand lands in the answer, from first place to tenth, and how often it is named at all.
| # | Brand | Place | Named | Score | Sector |
|---|---|---|---|---|---|
| 1 | Nordicware | 1.0 | 20% | 100.0 | Hardware |
| 2 | USA Pan | 2.3 | 80% | 87.1 | Hardware |
| 3= | Lodge | 2.5 | 40% | 79.6 | Hardware |
| 3= | Pyrex | 2.5 | 80% | 79.6 | Hardware |
| 5 | Wilton | 4.8 | 80% | 39.1 | B2C |
| 6= | Williams | 5.0 | 20% | 36.0 | Hardware |
| 6= | Williams-Sonoma | 5.0 | 20% | 36.0 | B2C |
| 8 | OXO | 5.5 | 40% | 30.3 | Hardware |
| 9 | Nordic Ware | 5.8 | 80% | 27.0 | Hardware |
| 10= | Emile Henry | 6.0 | 40% | 25.0 | Hardware |
| 10= | Fat Lama | 6.0 | 40% | 25.0 | Platform |
| 10= | GreenPan | 6.0 | 20% | 25.0 | Hardware |
| 10= | Le Creuset | 6.0 | 20% | 25.0 | Hardware |
| 10= | Matfer Bourgeat | 6.0 | 20% | 25.0 | Hardware |
| 15 | All-Clad | 7.0 | 20% | 16.0 | Hardware |
| 16= | Calphalon | 8.0 | 20% | 9.0 | Hardware |
| 16= | Cuisinart | 8.0 | 20% | 9.0 | Hardware |
| 18 | GreenLife | 9.0 | 20% | 4.0 | Health |
| 19= | KitchenAid | 10.0 | 20% | 1.0 | Hardware |
| 19= | Rachael Ray | 10.0 | 20% | 1.0 | Media |
= means tied on score
How this list works
AI is asked about bakeware every day. A brand’s score reflects where it lands in the answers that name it, so 100 means named first every time. Named is the share of answers that mention it at all. Names that fail our checks are counted but not listed.