Category
Handbags
Who AI recommends when asked about handbags. 26 brands on the list today.
Farfetch is named in one in five answers. ASOS, next on score, in one in five.
- Brands listed
- 26
- Leader
- Farfetch
- 100.0, named in one in five
- Lead
- 8.7 points
- Over ASOS, 91.3
- Not tied
- Category average
- 45.6
- Average place 5.0
- Across the 26
Farfetch leads. 19 of the 26 are named in only a fifth of answers.
Where each brand lands in the answer, from first place to tenth, and how often it is named at all.
| # | Brand | Place | Named | Score | Sector |
|---|---|---|---|---|---|
| 1 | Farfetch | 1.0 | 20% | 100.0 | Platform |
| 2= | ASOS | 2.0 | 20% | 91.3 | B2C |
| 2= | Chanel | 2.0 | 20% | 91.3 | B2C |
| 2= | Louis Vuitton | 2.0 | 40% | 91.3 | B2C |
| 2= | Net-a-Porter | 2.0 | 20% | 91.3 | Platform |
| 2= | ShopStyle | 2.0 | 20% | 91.3 | Platform |
| 7= | Gucci | 3.0 | 40% | 64.0 | B2C |
| 7= | MyTheresa | 3.0 | 20% | 64.0 | B2C |
| 7= | Zara | 3.0 | 20% | 64.0 | B2C |
| 10= | Hermès | 3.5 | 40% | 56.3 | B2C |
| 10= | Nordstrom | 3.5 | 40% | 56.3 | B2C |
| 12= | H&M | 4.0 | 20% | 49.0 | B2C |
| 12= | Matchesfashion | 4.0 | 20% | 49.0 | B2C |
| 14 | PayPal | 4.3 | 20% | 44.4 | Finance |
| 15 | Dior | 4.5 | 40% | 42.3 | B2C |
| 16 | SSENSE | 5.0 | 20% | 36.0 | Platform |
| 17 | Prada | 5.5 | 40% | 30.3 | B2C |
| 18 | Rakuten | 6.0 | 20% | 25.0 | Platform |
| 19 | Coach | 7.0 | 60% | 16.0 | B2C |
| 20= | Barneys | 8.0 | 20% | 9.0 | B2C |
| 20= | Goyard Repair | 8.0 | 20% | 9.0 | B2B |
| 20= | Slickdeals | 8.0 | 20% | 9.0 | Platform |
| 23 | Bottega Veneta | 9.0 | 20% | 4.0 | B2C |
| 24= | DealNews | 10.0 | 20% | 1.0 | Media |
| 24= | Kate Spade | 10.0 | 20% | 1.0 | B2C |
| 24= | The Muse | 10.0 | 20% | 1.0 | Platform |
= means tied on score
How this list works
AI is asked about handbags every day. A brand’s score reflects where it lands in the answers that name it, so 100 means named first every time. Named is the share of answers that mention it at all. Names that fail our checks are counted but not listed.