Category
Health insurance
Who AI recommends when asked about health insurance. 21 brands on the list today.
Gusto, HealthCare.gov and Sidecar tie for first, all named in one in five.
- Brands listed
- 21
- Leader
- 3 tied
- Gusto, HealthCare.gov, Sidecar
- All on 100.0, listed A to Z
- Lead
- Tied
- Three share first, 100.0
- With 2 others
- Category average
- 52.7
- Average place 4.3
- Across the 21
Gusto, HealthCare.gov and Sidecar share the lead. 13 of the 21 are named in only a fifth of answers.
Where each brand lands in the answer, from first place to tenth, and how often it is named at all.
| # | Brand | Place | Named | Score | Sector |
|---|---|---|---|---|---|
| 1= | Gusto | 1.0 | 20% | 100.0 | B2B |
| 1= | HealthCare.gov | 1.0 | 20% | 100.0 | Health |
| 1= | Sidecar | 1.0 | 20% | 100.0 | Platform |
| 4= | Stride | 2.0 | 20% | 91.3 | B2C |
| 4= | Zenefits | 2.0 | 20% | 91.3 | Platform |
| 6= | BlueCrossBlueShield | 3.0 | 20% | 64.0 | Health |
| 6= | Medicare Advantage | 3.0 | 20% | 64.0 | Health |
| 6= | TriNet | 3.0 | 20% | 64.0 | B2B |
| 9 | UnitedHealth | 3.5 | 80% | 56.3 | Health |
| 10= | Aetna | 4.0 | 60% | 49.0 | Health |
| 10= | BambooHR | 4.0 | 20% | 49.0 | B2B |
| 10= | Blue Cross Blue Shield | 4.0 | 40% | 49.0 | Health |
| 10= | Humana | 4.0 | 20% | 49.0 | Health |
| 10= | Kaiser Permanente | 4.0 | 80% | 49.0 | Health |
| 15 | Elevance Health | 4.5 | 40% | 42.3 | Health |
| 16 | BlueCross BlueShield | 5.0 | 20% | 36.0 | Health |
| 17 | Cigna | 5.3 | 80% | 33.1 | Health |
| 18 | Oscar Health | 7.7 | 60% | 11.1 | Health |
| 19= | Mutual of Omaha | 9.0 | 20% | 4.0 | Finance |
| 19= | Policygenius | 9.0 | 20% | 4.0 | Finance |
| 21 | Bright | 10.0 | 40% | 1.0 | B2B |
= means tied on score
How this list works
AI is asked about health insurance every day. A brand’s score reflects where it lands in the answers that name it, so 100 means named first every time. Named is the share of answers that mention it at all. Names that fail our checks are counted but not listed.