Category
Laundry detergent
Who AI recommends when asked about laundry detergent. 21 brands on the list today.
All and ATTITUDE tie for first, both named in one in five.
- Brands listed
- 21
- Leader
- 2 tied
- All, ATTITUDE
- All on 91.3, listed A to Z
- Lead
- Tied
- Two share first, 91.3
- With ATTITUDE
- Category average
- 40.9
- Average place 5.1
- Across the 21
All and ATTITUDE share the lead. 14 of the 21 are named in only a fifth of answers.
Where each brand lands in the answer, from first place to tenth, and how often it is named at all.
| # | Brand | Place | Named | Score | Sector |
|---|---|---|---|---|---|
| 1= | All | 2.0 | 20% | 91.3 | Platform |
| 1= | ATTITUDE | 2.0 | 20% | 91.3 | Health |
| 3 | Arm & Hammer | 2.5 | 40% | 79.6 | Hardware |
| 4= | Ariel Pods | 3.0 | 20% | 64.0 | B2C |
| 4= | Meyer’s Clean Day | 3.0 | 20% | 64.0 | B2C |
| 6 | Procter & Gamble | 3.3 | 60% | 58.8 | B2C |
| 7= | Ecover | 4.0 | 20% | 49.0 | B2C |
| 7= | Persil | 4.0 | 60% | 49.0 | B2C |
| 7= | Seventh Generation | 4.0 | 100% | 49.0 | B2C |
| 10= | Better Life | 5.0 | 20% | 36.0 | Health |
| 10= | Biokleen | 5.0 | 20% | 36.0 | Health |
| 10= | Dropps Laundry Pods | 5.0 | 40% | 36.0 | B2C |
| 10= | Gain | 5.0 | 60% | 36.0 | B2C |
| 14= | Aunt Fannie's | 6.0 | 20% | 25.0 | Hardware |
| 14= | Lysol | 6.0 | 20% | 25.0 | Health |
| 14= | Mrs. Meyer's | 6.0 | 20% | 25.0 | B2C |
| 17 | Dr. Earth | 7.0 | 20% | 16.0 | B2C |
| 18 | Method | 7.3 | 60% | 13.4 | Hardware |
| 19 | ECOS | 8.0 | 20% | 9.0 | Hardware |
| 20 | Common Good | 9.0 | 20% | 4.0 | B2C |
| 21 | Branch Basics | 10.0 | 20% | 1.0 | Health |
= means tied on score
How this list works
AI is asked about laundry detergent every day. A brand’s score reflects where it lands in the answers that name it, so 100 means named first every time. Named is the share of answers that mention it at all. Names that fail our checks are counted but not listed.