Category
Life insurance
Who AI recommends when asked about life insurance. 24 brands on the list today.
StateFarm is named in two in five answers. Advicent, next on score, in one in five.
- Brands listed
- 24
- Leader
- StateFarm
- 100.0, named in two in five
- Lead
- 8.7 points
- Over Advicent, 91.3
- Not tied
- Category average
- 43.1
- Average place 5.2
- Across the 24
StateFarm leads. 17 of the 24 are named in only a fifth of answers.
Where each brand lands in the answer, from first place to tenth, and how often it is named at all.
| # | Brand | Place | Named | Score | Sector |
|---|---|---|---|---|---|
| 1 | StateFarm | 1.0 | 40% | 100.0 | B2C |
| 2= | Advicent | 2.0 | 20% | 91.3 | Platform |
| 2= | GEICO | 2.0 | 20% | 91.3 | B2C |
| 2= | Policygenius | 2.0 | 40% | 91.3 | Finance |
| 2= | Progressive | 2.0 | 20% | 91.3 | B2C |
| 2= | Sproutt | 2.0 | 20% | 91.3 | Finance |
| 7= | Bestow | 3.0 | 20% | 64.0 | Finance |
| 7= | Nationwide | 3.0 | 20% | 64.0 | Finance |
| 9 | Haven Life | 3.8 | 80% | 52.6 | Finance |
| 10= | iPipeline | 4.0 | 20% | 49.0 | Platform |
| 10= | MetLife | 4.0 | 20% | 49.0 | Finance |
| 12 | Northwestern Mutual | 5.0 | 20% | 36.0 | Finance |
| 13= | AIG | 5.3 | 60% | 32.1 | Finance |
| 13= | Prudential | 5.3 | 60% | 32.1 | Finance |
| 15 | eMoney Advisor | 6.0 | 20% | 25.0 | B2B |
| 16= | Lemonade | 7.0 | 40% | 16.0 | B2C |
| 16= | Protective | 7.0 | 20% | 16.0 | Hardware |
| 18 | Banner Life | 7.7 | 60% | 11.1 | Finance |
| 19= | MassMutual | 8.0 | 20% | 9.0 | Finance |
| 19= | Mutual of Omaha | 8.0 | 20% | 9.0 | Finance |
| 21= | Ethos | 9.0 | 20% | 4.0 | Finance |
| 21= | John Boos | 9.0 | 20% | 4.0 | Hardware |
| 21= | PolicyPal | 9.0 | 20% | 4.0 | Finance |
| 24 | Transamerica | 10.0 | 20% | 1.0 | Finance |
= means tied on score
How this list works
AI is asked about life insurance every day. A brand’s score reflects where it lands in the answers that name it, so 100 means named first every time. Named is the share of answers that mention it at all. Names that fail our checks are counted but not listed.