Category

Password managers

Who AI recommends when asked about password managers. 13 brands on the list today.

LastPass is named in every answer. 1Password, next on score, in every answer too.

Brands listed
13
Leader
LastPass
91.3, named every time
Lead
36.1 points
Over 1Password, 55.2
Not tied
Category average
31.2
Average place 6.0
Across the 13

LastPass leads. 5 of the 13 are named in only a quarter of answers.

Where each brand lands in the answer, from first place to tenth, and how often it is named at all.

#BrandPlaceNamedScoreSector
1LastPass2.0100%91.3B2B
21Password3.6100%55.2B2B
3=Bitwarden3.8100%52.6B2B
3=Dashlane3.8100%52.6B2C
5KeeperFamily4.025%49.0B2C
6Keeper Security5.375%32.1B2B
7NordPass6.075%25.0B2C
8Okta7.025%16.0Platform
9Zoho7.550%12.3Platform
10BeyondTrust8.025%9.0B2B
11RememBear8.550%6.3Health
12CyberArk9.025%4.0B2B
13Enpass Family10.025%1.0B2C

= means tied on score

How this list works

AI is asked about password managers every day. A brand’s score reflects where it lands in the answers that name it, so 100 means named first every time. Named is the share of answers that mention it at all. Names that fail our checks are counted but not listed.