Category
Scarves
Who AI recommends when asked about scarves. 25 brands on the list today.
Hermès is named in one in five answers. Patagonia, next on score, in two in five.
- Brands listed
- 25
- Leader
- Hermès
- 100.0, named in one in five
- Lead
- 3.5 points
- Over Patagonia, 96.5
- Not tied
- Category average
- 43.3
- Average place 5.0
- Across the 25
Hermès leads. 19 of the 25 are named in only a fifth of answers.
Where each brand lands in the answer, from first place to tenth, and how often it is named at all.
| # | Brand | Place | Named | Score | Sector |
|---|---|---|---|---|---|
| 1 | Hermès | 1.0 | 20% | 100.0 | B2C |
| 2 | Patagonia | 1.5 | 40% | 96.5 | B2C |
| 3= | Eileen Fisher | 2.0 | 20% | 91.3 | B2C |
| 3= | Gucci | 2.0 | 20% | 91.3 | B2C |
| 5 | Louis Vuitton | 2.5 | 40% | 79.6 | B2C |
| 6= | People Tree | 3.0 | 20% | 64.0 | B2C |
| 6= | ShopSavvy | 3.0 | 20% | 64.0 | Platform |
| 6= | The Muse | 3.0 | 20% | 64.0 | Platform |
| 9 | Burberry | 3.3 | 60% | 58.8 | B2C |
| 10= | 4.0 | 20% | 49.0 | Platform | |
| 10= | Uniqlo | 4.0 | 40% | 49.0 | B2C |
| 12= | Prada | 5.0 | 20% | 36.0 | B2C |
| 12= | Shopzilla | 5.0 | 20% | 36.0 | Platform |
| 12= | Thought Clothing | 5.0 | 20% | 36.0 | B2C |
| 15= | Amazon | 6.0 | 40% | 25.0 | Platform |
| 15= | Canada Drugs | 6.0 | 20% | 25.0 | Health |
| 15= | Etro | 6.0 | 20% | 25.0 | B2C |
| 15= | PriceGrabber | 6.0 | 20% | 25.0 | Platform |
| 19= | CamelCamelCamel | 7.0 | 20% | 16.0 | Platform |
| 19= | Versace | 7.0 | 20% | 16.0 | B2C |
| 21 | Loro Piana scarf | 7.5 | 40% | 12.3 | B2C |
| 22= | Idealo | 8.0 | 20% | 9.0 | Platform |
| 22= | Nordstrom | 8.0 | 20% | 9.0 | B2C |
| 24 | Zara | 9.0 | 20% | 4.0 | B2C |
| 25 | J.Crew | 10.0 | 20% | 1.0 | B2C |
= means tied on score
How this list works
AI is asked about scarves every day. A brand’s score reflects where it lands in the answers that name it, so 100 means named first every time. Named is the share of answers that mention it at all. Names that fail our checks are counted but not listed.