Category
Soccer equipment
Who AI recommends when asked about soccer equipment. 19 brands on the list today.
Adidas is named in every answer. Nike, next on score, in every answer too.
- Brands listed
- 19
- Leader
- Adidas
- 79.6, named every time
- Lead
- 15.6 points
- Over Nike, 64.0
- Not tied
- Category average
- 24.4
- Average place 6.6
- Across the 19
Adidas leads. 13 of the 19 are named in only a fifth of answers.
Where each brand lands in the answer, from first place to tenth, and how often it is named at all.
| # | Brand | Place | Named | Score | Sector |
|---|---|---|---|---|---|
| 1 | Adidas | 2.5 | 100% | 79.6 | Hardware |
| 2 | Nike | 3.0 | 100% | 64.0 | B2C |
| 3 | Puma | 3.8 | 100% | 51.4 | B2C |
| 4 | Under Armour | 4.8 | 80% | 39.1 | B2C |
| 5= | Fanatics | 5.0 | 20% | 36.0 | B2C |
| 5= | Mitre Impel | 5.0 | 40% | 36.0 | Hardware |
| 5= | Select Brillant Super | 5.0 | 20% | 36.0 | B2B |
| 8= | Soccer.com | 6.0 | 20% | 25.0 | B2C |
| 8= | Wilson | 6.0 | 20% | 25.0 | Hardware |
| 10 | Molten Vantaggio | 7.0 | 20% | 16.0 | Hardware |
| 11= | Kitbag | 8.0 | 20% | 9.0 | B2C |
| 11= | Mizuno | 8.0 | 20% | 9.0 | Hardware |
| 11= | Pro:Direct | 8.0 | 40% | 9.0 | B2C |
| 11= | World Nomads | 8.0 | 20% | 9.0 | B2C |
| 15 | Dick's | 8.5 | 20% | 6.3 | Hardware |
| 16= | New Era | 9.0 | 20% | 4.0 | Hardware |
| 16= | Senda | 9.0 | 20% | 4.0 | Platform |
| 16= | WorldSoccerShop | 9.0 | 20% | 4.0 | B2C |
| 19 | Derbystar Classic | 10.0 | 20% | 1.0 | Hardware |
= means tied on score
How this list works
AI is asked about soccer equipment every day. A brand’s score reflects where it lands in the answers that name it, so 100 means named first every time. Named is the share of answers that mention it at all. Names that fail our checks are counted but not listed.