Category
Toilet paper
Who AI recommends when asked about toilet paper. 17 brands on the list today.
Procter & Gamble is named in two in five answers. Charmin EcoSoft, next on score, in four in five.
- Brands listed
- 17
- Leader
- Procter & Gamble
- 100.0, named in two in five
- Lead
- 31.9 points
- Over Charmin EcoSoft, 68.1
- Not tied
- Category average
- 36.0
- Average place 5.6
- Across the 17
Procter & Gamble leads. 8 of the 17 are named in only a fifth of answers.
Where each brand lands in the answer, from first place to tenth, and how often it is named at all.
| # | Brand | Place | Named | Score | Sector |
|---|---|---|---|---|---|
| 1 | Procter & Gamble | 1.0 | 40% | 100.0 | B2C |
| 2 | Charmin EcoSoft | 2.8 | 80% | 68.1 | B2C |
| 3 | Seventh Generation | 3.0 | 20% | 64.0 | B2C |
| 4 | Kleenex | 3.3 | 60% | 58.8 | B2C |
| 5= | Angel | 4.0 | 60% | 49.0 | B2C |
| 5= | Great Value | 4.0 | 20% | 49.0 | B2C |
| 5= | Who Gives A Crap | 4.0 | 20% | 49.0 | B2C |
| 8 | Cottonelle | 4.7 | 40% | 40.1 | B2C |
| 9= | Better Life | 5.0 | 20% | 36.0 | Health |
| 9= | Scott | 5.0 | 60% | 36.0 | Hardware |
| 11 | Georgia-Pacific | 6.3 | 40% | 21.8 | Hardware |
| 12 | Costco | 7.0 | 20% | 16.0 | B2C |
| 13 | Amazon | 8.0 | 20% | 9.0 | Platform |
| 14 | Presto | 8.5 | 40% | 6.3 | Hardware |
| 15= | Kimberly-Clark | 9.0 | 20% | 4.0 | B2C |
| 15= | White | 9.0 | 40% | 4.0 | Platform |
| 17 | Brawny | 10.0 | 20% | 1.0 | Hardware |
= means tied on score
How this list works
AI is asked about toilet paper every day. A brand’s score reflects where it lands in the answers that name it, so 100 means named first every time. Named is the share of answers that mention it at all. Names that fail our checks are counted but not listed.