Category
VPN services
Who AI recommends when asked about vPN services. 20 brands on the list today.
NordVPN is named in every answer. ExpressVPN, next on score, in every answer too.
- Brands listed
- 20
- Leader
- NordVPN
- 97.3, named every time
- Lead
- 1.7 points
- Over ExpressVPN, 95.7
- Not tied
- Category average
- 29.8
- Average place 6.3
- Across the 20
NordVPN leads. 9 of the 20 are named in only a fifth of answers.
Where each brand lands in the answer, from first place to tenth, and how often it is named at all.
| # | Brand | Place | Named | Score | Sector |
|---|---|---|---|---|---|
| 1 | NordVPN | 1.4 | 100% | 97.3 | B2C |
| 2 | ExpressVPN | 1.6 | 100% | 95.7 | B2C |
| 3 | Cisco | 3.0 | 20% | 64.0 | Hardware |
| 4 | Surfshark | 3.5 | 80% | 56.3 | B2C |
| 5 | Palo Alto | 4.0 | 20% | 49.0 | Hardware |
| 6= | Okta | 5.0 | 20% | 36.0 | Platform |
| 6= | Private Internet Access | 5.0 | 80% | 36.0 | B2C |
| 6= | ProtonVPN | 5.0 | 80% | 36.0 | B2C |
| 9 | Zscaler | 6.0 | 20% | 25.0 | B2B |
| 10 | VyprVPN | 6.2 | 100% | 23.0 | B2C |
| 11= | CyberGhost | 7.0 | 40% | 16.0 | B2C |
| 11= | Mullvad | 7.0 | 40% | 16.0 | B2C |
| 11= | WireGuard | 7.0 | 20% | 16.0 | Platform |
| 14 | Hotspot Shield | 7.7 | 60% | 11.1 | B2C |
| 15 | TunnelBear | 8.3 | 60% | 7.6 | B2C |
| 16= | Proton VPN | 9.0 | 20% | 4.0 | B2C |
| 16= | Windscribe | 9.0 | 40% | 4.0 | B2C |
| 18= | Astrill | 10.0 | 20% | 1.0 | B2C |
| 18= | IPVanish | 10.0 | 20% | 1.0 | B2C |
| 18= | Perimeter 81 | 10.0 | 20% | 1.0 | Platform |
= means tied on score
How this list works
AI is asked about vpn services every day. A brand’s score reflects where it lands in the answers that name it, so 100 means named first every time. Named is the share of answers that mention it at all. Names that fail our checks are counted but not listed.