What is the right refresh cadence if citations decay this fast? | Trakkr Research
The cadence has to be tighter than most editorial calendars assume. When the median citation lasts 0 days and the average brand half-life is 31 days, quarterly reaction loops are too slow.
Methodology: Built from 857,138 reports, 108,650 citations, 10,991 brands, and 8 tracked models across a 10-month observation window.
Direct Answer
Usually, the cadence must be tighter than standard editorial calendars. With a median citation lifespan of 0 days and an average brand half-life of 31 days, quarterly reaction loops are too slow.
What this means
Operators need to establish publishing and measurement rules based on actual decay data to avoid relying on outdated visibility metrics.
Evidence table
| Metric | Value | Why it matters |
|---|---|---|
| Median citation lifespan | 0 days | Most citations disappear immediately. |
| Brand half-life | 31 days | Average time for brand presence to halve from peak. |
| One-and-done citations | 72.8% | Citations that appear once and vanish. |
Frequently Asked Questions
How long does the average brand presence last before dropping?
The average brand half-life is 31 days, meaning brand presence halves from its peak in about a month.
Why do most citations seem to disappear immediately?
Data shows the median citation lifespan is 0 days, and 72.8% are one-and-done citations that appear once and vanish.
What to do next
Related pages
Continue through the same study cluster.
- does a citation win mean you have a durable position - Related answer page
- what is the most important metric in the decay study - Related answer page
- only six point eight percent of citations are still active at the end - Related fact page
- citation persistence tracker - Related tracker page
Data & Sources
- The Half-Life of AI Citations - Flagship study behind this page
- Page JSON - Machine-readable companion file