What is the right refresh cadence if citations decay this fast? | Trakkr Research

The cadence has to be tighter than most editorial calendars assume. When the median citation lasts 0 days and the average brand half-life is 31 days, quarterly reaction loops are too slow.

Methodology: Built from 857,138 reports, 108,650 citations, 10,991 brands, and 8 tracked models across a 10-month observation window.

Direct Answer

Usually, the cadence must be tighter than standard editorial calendars. With a median citation lifespan of 0 days and an average brand half-life of 31 days, quarterly reaction loops are too slow.

What this means

Operators need to establish publishing and measurement rules based on actual decay data to avoid relying on outdated visibility metrics.

Evidence table

A refresh schedule needs a matching observation schedule. Set a repeat share-of-voice measurement cadence before attributing movement to an edit.

For Google Search, schedule consistent AI Overview tracking on the same queries so the before-and-after comparison stays valid.