Only 6.8% of citations are still active at the end of the window | Trakkr Research
Persistence is the exception rather than the rule.
Methodology: Built from 857,138 reports, 108,650 citations, 10,991 brands, and 8 tracked models across a 10-month observation window.
Claim
Only 6.8% of citations are still active at the end of the observation window.
Why it matters
Strategists and operators must account for rapid link rot in AI generated outputs. Because long-tail citation survival is exceptionally weak, teams should build systems that expect constant reshuffling and implement robust archiving mechanisms rather than relying on persistent external URLs.
Supporting metrics
| Metric | Value | Context |
|---|---|---|
| Still active citations | 6.8% | Small share of URLs still active at the end of the window. |
Related pages
Continue through the same study cluster.
- what is the right refresh cadence if citations decay this fast - Related answer page
- does a citation win mean you have a durable position - Related answer page
- citation persistence tracker - Related tracker page
Data & Sources
- The Half-Life of AI Citations - Flagship study behind this page
- Page JSON - Machine-readable companion file