Category
Backpacks
Who AI recommends when asked about backpacks. 31 brands on the list today.
JanSport and Timbuk2 ReGen tie for first, both named in one in five.
- Brands listed
- 31
- Leader
- 2 tied
- JanSport, Timbuk2 ReGen
- All on 100.0, listed A to Z
- Lead
- Tied
- Two share first, 100.0
- With Timbuk2 ReGen
- Category average
- 35.8
- Average place 5.6
- Across the 31
JanSport and Timbuk2 ReGen share the lead. 20 of the 31 are named in only a fifth of answers.
Where each brand lands in the answer, from first place to tenth, and how often it is named at all.
| # | Brand | Place | Named | Score | Sector |
|---|---|---|---|---|---|
| 1= | JanSport | 1.0 | 20% | 100.0 | B2C |
| 1= | Timbuk2 ReGen | 1.0 | 20% | 100.0 | Hardware |
| 3 | Osprey | 1.3 | 60% | 97.8 | Hardware |
| 4 | Herschel Nova | 2.0 | 40% | 91.3 | Hardware |
| 5= | The Muse | 3.0 | 20% | 64.0 | Platform |
| 5= | Tortuga Setout 45 | 3.0 | 20% | 64.0 | Hardware |
| 7 | North Face | 3.5 | 40% | 56.3 | B2C |
| 8= | Arc'teryx | 4.0 | 40% | 49.0 | Hardware |
| 8= | Fjallraven | 4.0 | 40% | 49.0 | B2C |
| 8= | Nomatic Backpack | 4.0 | 20% | 49.0 | Hardware |
| 11 | REI | 4.5 | 40% | 42.3 | B2C |
| 12 | Deuter Aircontact | 4.7 | 60% | 40.1 | Hardware |
| 13= | Adidas | 5.0 | 20% | 36.0 | Hardware |
| 13= | Eastpak | 5.0 | 20% | 36.0 | B2C |
| 13= | Gregory | 5.0 | 20% | 36.0 | Hardware |
| 16 | Patagonia | 5.7 | 60% | 28.4 | B2C |
| 17 | Targus | 6.0 | 20% | 25.0 | Hardware |
| 18 | Nike | 6.5 | 40% | 20.3 | B2C |
| 19= | Carhartt K87 | 7.0 | 20% | 16.0 | B2C |
| 19= | Incase EO Messenger | 7.0 | 20% | 16.0 | Hardware |
| 19= | Kelty | 7.0 | 20% | 16.0 | Hardware |
| 19= | SwissGear 1900 | 7.0 | 20% | 16.0 | Hardware |
| 19= | Under Armour | 7.0 | 40% | 16.0 | B2C |
| 24= | Thule Capstone | 8.0 | 40% | 9.0 | Hardware |
| 24= | Tom Ford | 8.0 | 20% | 9.0 | B2C |
| 24= | Vans | 8.0 | 20% | 9.0 | B2C |
| 27= | Amazon | 9.0 | 20% | 4.0 | Platform |
| 27= | Mystery Ranch 3 Day Assault | 9.0 | 20% | 4.0 | Hardware |
| 27= | Peak | 9.0 | 20% | 4.0 | Platform |
| 27= | Target | 9.0 | 20% | 4.0 | B2C |
| 31 | Hyperlite Mountain Gear 2400 | 10.0 | 20% | 1.0 | Hardware |
= means tied on score
How this list works
AI is asked about backpacks every day. A brand’s score reflects where it lands in the answers that name it, so 100 means named first every time. Named is the share of answers that mention it at all. Names that fail our checks are counted but not listed.