Category
Beauty and cosmetics
Who AI recommends when asked about beauty and cosmetics. 20 brands on the list today.
Differin and Nyx tie for first, both named in one in three.
- Brands listed
- 20
- Leader
- 2 tied
- Differin, Nyx
- All on 91.3, listed A to Z
- Lead
- Tied
- Two share first, 91.3
- With Nyx
- Category average
- 35.6
- Average place 5.7
- Across the 20
Differin and Nyx share the lead. 17 of the 20 are named in only a third of answers.
Where each brand lands in the answer, from first place to tenth, and how often it is named at all.
| # | Brand | Place | Named | Score | Sector |
|---|---|---|---|---|---|
| 1= | Differin | 2.0 | 33% | 91.3 | Health |
| 1= | Nyx | 2.0 | 33% | 91.3 | Media |
| 3 | Maybelline | 2.5 | 67% | 79.6 | B2C |
| 4= | AcneFree | 3.0 | 33% | 64.0 | Health |
| 4= | E.l.f | 3.0 | 33% | 64.0 | B2C |
| 6 | L’Oréal Paris | 3.5 | 67% | 56.3 | B2C |
| 7= | La Roche-Posay | 4.0 | 33% | 49.0 | Health |
| 7= | Revlon | 4.0 | 33% | 49.0 | B2C |
| 9= | CeraVe | 5.0 | 33% | 36.0 | Health |
| 9= | MAC MTH-80 | 5.0 | 33% | 36.0 | Hardware |
| 11= | Dr. Earth | 7.0 | 33% | 16.0 | B2C |
| 11= | Estée Lauder | 7.0 | 33% | 16.0 | B2C |
| 11= | Wet n Wild | 7.0 | 33% | 16.0 | B2C |
| 14 | CoverGirl | 7.5 | 67% | 12.3 | B2C |
| 15= | COSRX | 8.0 | 33% | 9.0 | Health |
| 15= | Fenty Beauty Virtual Try-On | 8.0 | 33% | 9.0 | Platform |
| 15= | Milani | 8.0 | 33% | 9.0 | B2C |
| 18= | Murad Acne Control | 9.0 | 33% | 4.0 | Health |
| 18= | Physicians Formula | 9.0 | 33% | 4.0 | Health |
| 20 | The Muse | 10.0 | 33% | 1.0 | Platform |
= means tied on score
How this list works
AI is asked about beauty and cosmetics every day. A brand’s score reflects where it lands in the answers that name it, so 100 means named first every time. Named is the share of answers that mention it at all. Names that fail our checks are counted but not listed.