Category
Diapers
Who AI recommends when asked about diapers. 18 brands on the list today.
Pampers Pure and Procter & Gamble tie for first on score.
- Brands listed
- 18
- Leader
- 2 tied
- Pampers Pure, Procter & Gamble
- All on 100.0, listed A to Z
- Lead
- Tied
- Two share first, 100.0
- With Procter & Gamble
- Category average
- 46.2
- Average place 4.7
- Across the 18
Pampers Pure and Procter & Gamble share the lead. 8 of the 18 are named in only a fifth of answers.
Where each brand lands in the answer, from first place to tenth, and how often it is named at all.
| # | Brand | Place | Named | Score | Sector |
|---|---|---|---|---|---|
| 1= | Pampers Pure | 1.0 | 40% | 100.0 | Health |
| 1= | Procter & Gamble | 1.0 | 20% | 100.0 | B2C |
| 3= | Amazon | 2.0 | 40% | 91.3 | Platform |
| 3= | Huggies | 2.0 | 60% | 91.3 | B2C |
| 5 | Up & Up | 3.0 | 20% | 64.0 | B2C |
| 6 | Honest Diapers | 3.7 | 60% | 53.8 | B2C |
| 7= | Honest | 4.0 | 20% | 49.0 | Health |
| 7= | Seventh Generation | 4.0 | 20% | 49.0 | B2C |
| 9= | Hello Bello | 4.5 | 40% | 42.3 | Health |
| 9= | Luvs | 4.5 | 40% | 42.3 | B2C |
| 11 | Dyper | 5.5 | 40% | 30.3 | B2C |
| 12 | Coterie | 5.8 | 80% | 27.6 | Platform |
| 13 | Parasol Co | 6.0 | 20% | 25.0 | Hardware |
| 14 | Target | 6.5 | 40% | 20.3 | B2C |
| 15= | Bluum | 7.0 | 20% | 16.0 | Health |
| 15= | Costco | 7.0 | 20% | 16.0 | B2C |
| 17 | Bambo Nature | 8.0 | 60% | 9.0 | Health |
| 18 | The Muse | 9.0 | 20% | 4.0 | Platform |
= means tied on score
How this list works
AI is asked about diapers every day. A brand’s score reflects where it lands in the answers that name it, so 100 means named first every time. Named is the share of answers that mention it at all. Names that fail our checks are counted but not listed.