Category
Jewelry
Who AI recommends when asked about jewelry. 26 brands on the list today.
Mejuri and Rolex tie for first, both named in one in five.
- Brands listed
- 26
- Leader
- 2 tied
- Mejuri, Rolex
- All on 100.0, listed A to Z
- Lead
- Tied
- Two share first, 100.0
- With Rolex
- Category average
- 41.8
- Average place 5.2
- Across the 26
Mejuri and Rolex share the lead. 19 of the 26 are named in only a fifth of answers.
Where each brand lands in the answer, from first place to tenth, and how often it is named at all.
| # | Brand | Place | Named | Score | Sector |
|---|---|---|---|---|---|
| 1= | Mejuri | 1.0 | 20% | 100.0 | B2C |
| 1= | Rolex | 1.0 | 20% | 100.0 | B2C |
| 3= | Gorjana | 2.0 | 20% | 91.3 | B2C |
| 3= | Omega | 2.0 | 20% | 91.3 | Hardware |
| 5 | Tiffany & Co | 2.3 | 60% | 85.2 | B2C |
| 6= | Alex and Ani | 3.0 | 20% | 64.0 | B2C |
| 6= | TAG Heuer | 3.0 | 20% | 64.0 | B2C |
| 8 | Blue Yeti | 3.3 | 60% | 58.8 | Hardware |
| 9 | Cartier | 3.7 | 60% | 53.8 | B2C |
| 10= | BaubleBar | 4.0 | 20% | 49.0 | B2C |
| 10= | James Allen | 4.0 | 40% | 49.0 | B2C |
| 10= | Patek Philippe | 4.0 | 20% | 49.0 | B2C |
| 13 | Brilliant Earth Repair | 4.5 | 40% | 42.3 | B2C |
| 14 | Audemars Piguet | 5.0 | 20% | 36.0 | B2C |
| 15= | Harry Winston | 6.0 | 20% | 25.0 | B2C |
| 15= | Pura Vida | 6.0 | 20% | 25.0 | B2C |
| 15= | Vacheron Constantin | 6.0 | 20% | 25.0 | B2C |
| 18= | Bulgari | 7.0 | 20% | 16.0 | B2C |
| 18= | Gübelin Restoration | 7.0 | 20% | 16.0 | B2C |
| 20 | Etsy | 7.5 | 40% | 12.3 | Platform |
| 21= | De Beers | 8.0 | 20% | 9.0 | B2C |
| 21= | Tudor | 8.0 | 20% | 9.0 | Hardware |
| 23 | Stuller Create | 8.5 | 40% | 6.3 | B2B |
| 24= | IWC | 9.0 | 20% | 4.0 | B2C |
| 24= | Miansai | 9.0 | 20% | 4.0 | Hardware |
| 26 | Seiko | 10.0 | 20% | 1.0 | Hardware |
= means tied on score
How this list works
AI is asked about jewelry every day. A brand’s score reflects where it lands in the answers that name it, so 100 means named first every time. Named is the share of answers that mention it at all. Names that fail our checks are counted but not listed.