Category
Watches
Who AI recommends when asked about watches. 29 brands on the list today.
Audemars Piguet, Omega and Rolex and 1 more tie for first on score.
- Brands listed
- 29
- Leader
- 4 tied
- Audemars Piguet, Omega, Rolex and 1 more
- All on 91.3, listed A to Z
- Lead
- Tied
- Four share first, 91.3
- With 3 others
- Category average
- 34.0
- Average place 5.9
- Across the 29
Audemars Piguet, Omega and Rolex share the lead. 18 of the 29 are named in only a fifth of answers.
Where each brand lands in the answer, from first place to tenth, and how often it is named at all.
| # | Brand | Place | Named | Score | Sector |
|---|---|---|---|---|---|
| 1= | Audemars Piguet | 2.0 | 20% | 91.3 | B2C |
| 1= | Omega | 2.0 | 40% | 91.3 | Hardware |
| 1= | Rolex | 2.0 | 60% | 91.3 | B2C |
| 1= | Strava | 2.0 | 20% | 91.3 | Health |
| 5 | Vacheron Constantin | 3.0 | 20% | 64.0 | B2C |
| 6= | Apple | 3.5 | 60% | 56.3 | Hardware |
| 6= | Garmin | 3.5 | 40% | 56.3 | Hardware |
| 8= | Cartier | 4.0 | 20% | 49.0 | B2C |
| 8= | Polar | 4.0 | 20% | 49.0 | Hardware |
| 8= | Samsung | 4.0 | 40% | 49.0 | Hardware |
| 11 | TAG Heuer | 4.5 | 40% | 42.3 | B2C |
| 12 | Richard Mille | 5.0 | 20% | 36.0 | Hardware |
| 13 | Seiko | 5.5 | 40% | 30.3 | Hardware |
| 14= | F.P. Journe | 6.0 | 20% | 25.0 | Hardware |
| 14= | 6.0 | 40% | 25.0 | Platform | |
| 14= | Patek Philippe | 6.0 | 60% | 25.0 | B2C |
| 14= | Tissot | 6.0 | 20% | 25.0 | Hardware |
| 18= | A. Lange & Söhne | 7.0 | 20% | 16.0 | B2C |
| 18= | Huawei | 7.0 | 20% | 16.0 | Hardware |
| 20= | Amazfit | 8.0 | 20% | 9.0 | Hardware |
| 20= | Citizen | 8.0 | 20% | 9.0 | Hardware |
| 20= | Nike | 8.0 | 20% | 9.0 | B2C |
| 20= | Withings | 8.0 | 40% | 9.0 | Health |
| 24 | Breitling | 8.5 | 40% | 6.3 | B2C |
| 25= | AP Service | 9.0 | 20% | 4.0 | B2B |
| 25= | Suunto | 9.0 | 20% | 4.0 | Hardware |
| 25= | Whoop | 9.0 | 20% | 4.0 | Health |
| 28= | Breguet | 10.0 | 20% | 1.0 | Hardware |
| 28= | Wear OS by Google | 10.0 | 20% | 1.0 | Platform |
= means tied on score
How this list works
AI is asked about watches every day. A brand’s score reflects where it lands in the answers that name it, so 100 means named first every time. Named is the share of answers that mention it at all. Names that fail our checks are counted but not listed.