AI citation tracker for source links and competitor gaps.

AI citation tracking means monitoring the source links an AI surface exposes when it answers questions in your category: which domains, which pages, and how often yours appear in the controlled prompt set. Those links are observable evidence, but they do not reveal every retrieval candidate or prove why a model produced an answer.

Mentions show whether your brand appears in an answer. Citations record the source links exposed alongside that answer. You need both: a mention can appear without a link, and a linked page can appear without a brand recommendation. Keep the two measures separate before deciding what to fix.

Source behavior varies by surface. Perplexity normally exposes numbered references, Google AI Overviews show supporting links, and ChatGPT can expose links when web search is active. Other models and modes may show no links or links that need separate interpretation. Trakkr's provider-aware citation table currently normalizes source URLs from ChatGPT Search, Google AI Overviews, and Perplexity; all eight platforms still contribute answer and mention evidence.

Run a fixed set of plausible buying questions with web search active, save the exact answer and cited URLs, then repeat with the same controls. Trakkr runs the tracked prompt set daily and aggregates the observed domains, pages, first-seen and last-seen dates, provider split, and changes between reports.

Yes. Trakkr records linked sources across the controlled answer set, not only links to your domain. If an observed answer names a rival and exposes a comparison page or review site, you can inspect that exact page and decide whether the gap belongs to owned content, technical access, or third-party coverage. The link is evidence for that run, not proof of causation.

Publish a clear page that answers the prompt, support claims with evidence, keep visible facts and structured data consistent, and make an intentional crawler policy. Then rerun the same prompts and record whether the exposed source links change. No markup, crawler rule, or page format guarantees a citation.

Citation share is the percentage of observed source links in your controlled prompt set that point to pages you own. It helps compare your source presence with competitors and third parties over time. It is descriptive and does not prove that a cited page caused a mention or future recommendation.

No. A citation is an exposed source link in an observed AI answer. A referral is a later site visit after someone clicks a link. Not every cited link is clicked, and not every surface preserves an identifiable referrer, so citation tracking and referral analytics should be reported separately.

It opens a setup preview rather than running a no-signup citation scan. Full daily citation tracking starts with Trakkr's 14-day trial, which requires a card, and then moves to a paid plan unless cancelled.