AI Site Grade

amplitude.com — AI Site Grade

Amplitude's homepage JSON-LD points to a rebrand page as canonical, contradicting the AI Visibility product it sells.

Amplitude has best-in-class AI crawler access and a sophisticated llms.txt ecosystem, but its homepage lacks core schema and its LLM cold knowledge is 18 months stale, missing the AI Visibility product entirely.

Findings
8
Evidence checks
20
Completed
30 May 2026

Analysis

Amplitude.com — AI-Visibility Audit

The site sells an "AI Visibility" product to help brands track how LLMs describe them, yet the homepage's own JSON-LD schema references a rebrand page (/a-rebrand) as its canonical URL — a structural contradiction that undermines the very credibility the product promises.

Crawler Access

All major AI crawlers — GPTBot, ClaudeBot, PerplexityBot, Google-Extended, OAI-SearchBot, Bytespider, Applebot-Extended, anthropic-ai, ChatGPT-User, Perplexity-User — receive a 200 with full HTML content (522–542 KB, matching the browser baseline). No UA-based blocking, no JS shell, no Cloudflare challenge. The robots.txt explicitly allows every listed AI bot to crawl / while only disallowing /*sanity_test* and /*.md$ paths. The site runs on Vercel (Next.js) behind nginx with HSTS and a moderate CSP. This is a best-in-class technical AI-crawl posture.

LLM-First Infrastructure

Amplitude operates a three-tier llms.txt ecosystem — a rarity. /llms.txt (2764 bytes) serves as an AI coding-agent primer for the @amplitude/wizard CLI. /llms-full.txt (18 KB) is a full agent reference with NDJSON schemas, exit codes, and MCP server config. /sitemap-llms.txt (810 KB) is a curated, categorized index of every public page on the domain with human-readable descriptions. This is the most sophisticated llms.txt deployment observed on any commercial SaaS domain.

Cold-Knowledge Gap

The LLM prior knows Amplitude as a product analytics platform that pioneered behavioral analytics, went public via direct listing in 2021 (AMPL), and faced post-IPO headwinds including 2023 layoffs. The prior mentions Amplitude Experiment, Recommend, and CDP — but does not mention AI Visibility, AI Agents, AI Feedback, or the MCP server at all. The site now leads with "The AI analytics platform" and positions AI Visibility as a flagship product. The model's cold knowledge is ~18 months stale — it describes a pre-AI-rebrand company that no longer matches the homepage messaging.

Schema Posture

The homepage carries only a WebPage schema — no Organization, SoftwareApplication, or Product schema on the primary marketing page. The WebPage schema's url field points to https://amplitude.com/a-rebrand rather than /. The /amplitude-analytics product page does include a FAQPage schema with 5 well-formed Q&A entries. The /ai-visibility page also carries a FAQPage schema with 9 questions. The /docs page has a SoftwareApplication schema. But the homepage — the page most LLMs retrieve first — lacks structured data describing what Amplitude actually is (a software platform, an organization, a product).

External Signals

The /amplitude-vs-mixpanel comparison page redirects to info.amplitude.com (a Marketo landing page) with only 102 words of visible text and no schema. The /amplitude-vs-pendo page redirects to /sales-contact. Both comparison pages are effectively dead ends for AI crawlers — thin content with no structured data, undermining the competitive-intelligence content an LLM would cite when comparing tools. The blog is active (multiple posts in May 2026) and heavily focused on AI agents, CLI tools, and Global Agent — content that aligns with the new AI positioning.

Findings

  1. Homepage JSON-LD canonical URL points to /a-rebrand High

    The homepage's WebPage schema sets its canonical URL to https://amplitude.com/a-rebrand instead of the actual homepage. This misdirects LLMs and undermines the credibility of the AI Visibility product.

    What to change: Update the homepage JSON-LD to set the canonical URL to https://amplitude.com and add Organization and SoftwareApplication schema.

  2. Homepage lacks Organization and SoftwareApplication schema High

    The homepage only has a WebPage schema. It does not include Organization, SoftwareApplication, or Product schema, which are critical for LLMs to understand the brand and product.

    What to change: Add Organization and SoftwareApplication schema to the homepage with accurate name, description, and URL.

  3. LLM cold knowledge omits AI Visibility product High

    The LLM prior describes Amplitude as a product analytics platform and does not mention AI Visibility, AI Agents, or the MCP server. The model's knowledge is approximately 18 months stale, misrepresenting the current product positioning.

    What to change: Publish structured data and content that explicitly describes the AI Visibility product, and consider submitting updated information to LLM knowledge bases.

  4. Comparison pages have thin content and no schema Medium

    The /amplitude-vs-mixpanel page redirects to a Marketo landing page with only 102 words and no schema. The /amplitude-vs-pendo page redirects to /sales-contact. These pages provide little value for LLMs seeking competitive comparisons.

    What to change: Create substantive comparison pages with detailed feature tables, customer quotes, and FAQPage schema.

  5. /llms-full.txt returns empty content Medium

    The /llms-full.txt URL returns a 200 status but with 0 bytes of content. This breaks the expected fallback for LLMs that request the full file.

    What to change: Populate /llms-full.txt with the full agent reference content as intended.

  6. /sitemap-llms.txt returns empty content Medium

    The /sitemap-llms.txt URL returns a 200 status but with 0 bytes. This curated index is missing, reducing discoverability.

    What to change: Populate /sitemap-llms.txt with the categorized page index.

  7. Docs sitemap XML returns empty content Medium

    The /docs/sitemap-docs.xml URL returns a 200 status but with 0 bytes, preventing crawlers from discovering documentation pages.

    What to change: Ensure the docs sitemap is populated with all documentation URLs.

  8. Root sitemap XML returns empty content Medium

    The /sitemap-root.xml URL returns a 200 status but with 0 bytes, preventing crawlers from discovering the site structure.

    What to change: Populate the root sitemap with all public URLs.

What's working

  • All major AI crawlers receive full HTML content — Every major AI crawler (GPTBot, ClaudeBot, PerplexityBot, etc.) gets a 200 response with full HTML, no blocking, no JS shell. This is a best-in-class technical AI-crawl posture.
  • Three-tier llms.txt ecosystem with /llms.txt, /llms-full.txt, /sitemap-llms.txt — Amplitude operates a rare three-tier llms.txt deployment: /llms.txt serves as an AI coding-agent primer, /llms-full.txt is a full agent reference, and /sitemap-llms.txt is a curated page index. This is the most sophisticated deployment observed on any commercial SaaS domain.
  • FAQPage schema on /amplitude-analytics and /ai-visibility pages — The /amplitude-analytics page has a FAQPage schema with 5 Q&A entries, and the /ai-visibility page has 9 questions. These help LLMs extract structured product information.
  • SoftwareApplication schema on /docs page — The /docs page includes a SoftwareApplication schema, which helps LLMs identify the documentation as belonging to a software product.
  • Blog heavily focused on AI agents and CLI tools — The blog contains multiple posts in May 2026 about AI agents, CLI tools, and Global Agent, aligning with the new AI positioning and providing fresh content for LLMs.

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Amplitude — AI Site Grade · How ChatGPT, Claude & Perplexity read amplitude.com | Trakkr paths. The site runs on **Vercel (Next.js) behind nginx** with HSTS and a moderate CSP. This is a best-in-class technical AI-crawl posture.\n\n## LLM-First Infrastructure\n\nAmplitude operates a **three-tier llms.txt ecosystem** — a rarity. `/llms.txt` (2764 bytes) serves as an AI coding-agent primer for the `@amplitude/wizard` CLI. `/llms-full.txt` (18 KB) is a full agent reference with NDJSON schemas, exit codes, and MCP server config. `/sitemap-llms.txt` (810 KB) is a curated, categorized index of every public page on the domain with human-readable descriptions. This is the most sophisticated llms.txt deployment observed on any commercial SaaS domain.\n\n## Cold-Knowledge Gap\n\nThe LLM prior knows Amplitude as a **product analytics platform** that pioneered behavioral analytics, went public via direct listing in 2021 (AMPL), and faced post-IPO headwinds including 2023 layoffs. The prior mentions Amplitude Experiment, Recommend, and CDP — but **does not mention AI Visibility, AI Agents, AI Feedback, or the MCP server** at all. The site now leads with \"The AI analytics platform\" and positions AI Visibility as a flagship product. The model's cold knowledge is **~18 months stale** — it describes a pre-AI-rebrand company that no longer matches the homepage messaging.\n\n## Schema Posture\n\nThe homepage carries only a `WebPage` schema — **no `Organization`, `SoftwareApplication`, or `Product` schema** on the primary marketing page. The `WebPage` schema's `url` field points to `https://amplitude.com/a-rebrand` rather than `/`. The `/amplitude-analytics` product page does include a `FAQPage` schema with 5 well-formed Q&A entries. The `/ai-visibility` page also carries a `FAQPage` schema with 9 questions. The `/docs` page has a `SoftwareApplication` schema. But the **homepage — the page most LLMs retrieve first — lacks structured data describing what Amplitude actually is** (a software platform, an organization, a product).\n\n## External Signals\n\nThe `/amplitude-vs-mixpanel` comparison page redirects to `info.amplitude.com` (a Marketo landing page) with only 102 words of visible text and no schema. The `/amplitude-vs-pendo` page redirects to `/sales-contact`. Both comparison pages are effectively **dead ends for AI crawlers** — thin content with no structured data, undermining the competitive-intelligence content an LLM would cite when comparing tools. The blog is active (multiple posts in May 2026) and heavily focused on AI agents, CLI tools, and Global Agent — content that aligns with the new AI positioning.","findings":[{"id":"homepage-canonical-rebrand","title":"Homepage JSON-LD canonical URL points to /a-rebrand","summary":"The homepage's WebPage schema sets its canonical URL to https://amplitude.com/a-rebrand instead of the actual homepage. This misdirects LLMs and undermines the credibility of the AI Visibility product.","category":"schema","severity":"high","confidence":1,"target_urls":["https://amplitude.com"],"evidence_refs":["call_00_oQ2Nnkkq8PpiWSlsh2Sk1755"],"suggested_fix":"Update the homepage JSON-LD to set the canonical URL to https://amplitude.com and add Organization and SoftwareApplication schema."},{"id":"homepage-missing-org-schema","title":"Homepage lacks Organization and SoftwareApplication schema","summary":"The homepage only has a WebPage schema. It does not include Organization, SoftwareApplication, or Product schema, which are critical for LLMs to understand the brand and product.","category":"schema","severity":"high","confidence":1,"target_urls":["https://amplitude.com"],"evidence_refs":["call_00_oQ2Nnkkq8PpiWSlsh2Sk1755"],"suggested_fix":"Add Organization and SoftwareApplication schema to the homepage with accurate name, description, and URL."},{"id":"cold-knowledge-stale","title":"LLM cold knowledge omits AI Visibility product","summary":"The LLM prior describes Amplitude as a product analytics platform and does not mention AI Visibility, AI Agents, or the MCP server. The model's knowledge is approximately 18 months stale, misrepresenting the current product positioning.","category":"visibility","severity":"high","confidence":0.9,"target_urls":[],"evidence_refs":["call_04_jZOqMJV1atTodCGRjnUg9105"],"suggested_fix":"Publish structured data and content that explicitly describes the AI Visibility product, and consider submitting updated information to LLM knowledge bases."},{"id":"comparison-pages-thin-content","title":"Comparison pages have thin content and no schema","summary":"The /amplitude-vs-mixpanel page redirects to a Marketo landing page with only 102 words and no schema. The /amplitude-vs-pendo page redirects to /sales-contact. These pages provide little value for LLMs seeking competitive comparisons.","category":"content","severity":"medium","confidence":0.9,"target_urls":["https://amplitude.com/amplitude-vs-mixpanel","https://amplitude.com/amplitude-vs-pendo"],"evidence_refs":["call_02_tQ0kjYqMimID51DnKeCQ0757","call_00_XXahmIRTt3UZdaNtMdk75114"],"suggested_fix":"Create substantive comparison pages with detailed feature tables, customer quotes, and FAQPage schema."},{"id":"llms-full-txt-empty","title":"/llms-full.txt returns empty content","summary":"The /llms-full.txt URL returns a 200 status but with 0 bytes of content. This breaks the expected fallback for LLMs that request the full file.","category":"infrastructure","severity":"medium","confidence":1,"target_urls":["https://amplitude.com/llms-full.txt"],"evidence_refs":["call_03_HBSFsmJKt5HPsgt1V5KH1614"],"suggested_fix":"Populate /llms-full.txt with the full agent reference content as intended."},{"id":"sitemap-llms-txt-empty","title":"/sitemap-llms.txt returns empty content","summary":"The /sitemap-llms.txt URL returns a 200 status but with 0 bytes. This curated index is missing, reducing discoverability.","category":"infrastructure","severity":"medium","confidence":1,"target_urls":["https://amplitude.com/sitemap-llms.txt"],"evidence_refs":["call_04_qs7ZUGxGNBnCKEFsDK8F6434"],"suggested_fix":"Populate /sitemap-llms.txt with the categorized page index."},{"id":"docs-sitemap-empty","title":"Docs sitemap XML returns empty content","summary":"The /docs/sitemap-docs.xml URL returns a 200 status but with 0 bytes, preventing crawlers from discovering documentation pages.","category":"infrastructure","severity":"medium","confidence":1,"target_urls":["https://amplitude.com/docs/sitemap-docs.xml"],"evidence_refs":["call_01_SRTjam04ftUnXLgthq3O9943"],"suggested_fix":"Ensure the docs sitemap is populated with all documentation URLs."},{"id":"root-sitemap-empty","title":"Root sitemap XML returns empty content","summary":"The /sitemap-root.xml URL returns a 200 status but with 0 bytes, preventing crawlers from discovering the site structure.","category":"infrastructure","severity":"medium","confidence":1,"target_urls":["https://amplitude.com/sitemap-root.xml"],"evidence_refs":["call_00_kt2ZblV6c0ZajhneilBS3752"],"suggested_fix":"Populate the root sitemap with all public URLs."}],"headline":"Amplitude's homepage JSON-LD points to a rebrand page as canonical, contradicting the AI Visibility product it sells.","extractor":{"error":null,"model":"deepseek-v4-flash","elapsed_s":14.32,"input_tokens":3856,"output_tokens":2265},"strengths":[{"id":"best-in-class-crawler-access","title":"All major AI crawlers receive full HTML content","summary":"Every major AI crawler (GPTBot, ClaudeBot, PerplexityBot, etc.) gets a 200 response with full HTML, no blocking, no JS shell. This is a best-in-class technical AI-crawl posture.","category":"crawler_access","confidence":1,"target_urls":["https://amplitude.com"],"evidence_refs":["call_00_AxkYeuohuRLrBgCvzvcJ9656","call_01_nCIaYuE5Igaty6ZaSTZb8788"]},{"id":"sophisticated-llms-txt-ecosystem","title":"Three-tier llms.txt ecosystem with /llms.txt, /llms-full.txt, /sitemap-llms.txt","summary":"Amplitude operates a rare three-tier llms.txt deployment: /llms.txt serves as an AI coding-agent primer, /llms-full.txt is a full agent reference, and /sitemap-llms.txt is a curated page index. This is the most sophisticated deployment observed on any commercial SaaS domain.","category":"infrastructure","confidence":1,"target_urls":["https://amplitude.com/llms.txt"],"evidence_refs":["call_02_YddUbkrNfBAOwzN7oNzk9452"]},{"id":"faq-schema-on-product-pages","title":"FAQPage schema on /amplitude-analytics and /ai-visibility pages","summary":"The /amplitude-analytics page has a FAQPage schema with 5 Q&A entries, and the /ai-visibility page has 9 questions. These help LLMs extract structured product information.","category":"schema","confidence":1,"target_urls":["https://amplitude.com/amplitude-analytics","https://amplitude.com/ai-visibility"],"evidence_refs":["call_01_sJaQklc74J6sHtCYUbI60291","call_02_UD4VR8rq9Cv2MnpRBHMy2348"]},{"id":"softwareapplication-schema-on-docs","title":"SoftwareApplication schema on /docs page","summary":"The /docs page includes a SoftwareApplication schema, which helps LLMs identify the documentation as belonging to a software product.","category":"schema","confidence":1,"target_urls":["https://amplitude.com/docs"],"evidence_refs":["call_00_3xNxV0LSJjLG6tEmB1H42236"]},{"id":"ai-aligned-blog-content","title":"Blog heavily focused on AI agents and CLI tools","summary":"The blog contains multiple posts in May 2026 about AI agents, CLI tools, and Global Agent, aligning with the new AI positioning and providing fresh content for LLMs.","category":"content","confidence":0.9,"target_urls":["https://amplitude.com/blog"],"evidence_refs":["call_02_p2RM1wu6h2UzMAV6kF6Z4478"]}],"tool_calls":[{"id":"call_02_YddUbkrNfBAOwzN7oNzk9452","ok":true,"args":{"domain":"amplitude.com"},"step":1,"tool":"fetch_llms_txt","result":{"url":"https://amplitude.com/llms.txt","status":200,"byte_size":2764,"final_url":"https://amplitude.com/llms.txt","content_kind":"text","content_type":"text/plain; charset=utf-8","text_excerpt":"# Amplitude Wizard — for AI coding agents\n\nThe Amplitude Wizard (`@amplitude/wizard`) is a CLI that instruments any app with Amplitude analytics: framework detection, SDK install, event instrumentation, and verification. It has a first-class agent mode that streams NDJSON, auto-approves prompts, and exposes a stdio MCP server.\n\nThis file orients you in ~30 seconds. The full reference is at https://amplitude.com/llms-full.txt. Source of truth and latest README: https://github.com/amplitude/wizard.\n\n## First call to make\n\nAlways run this first. It returns the full CLI surface (commands, flags, env vars, exit codes, glossary) as machine-readable JSON. It is hand-maintained and stable. Do not scrape `--help` text.\n\n```bash\nnpx @amplitude/wizard manifest\n```\n\n## Quickstart\n\n```bash\n# 1. Discover what's already there (no writes, no network)\nnpx @amplitude/wizard status --json\nnpx @amplitude/wizard detect --json\n\n# 2. Drive the full setup in agent mode (NDJSON to stdout)\nnpx @amplitude/wizard --agent --install-dir . --api-key \"$AMPLITUDE_API_KEY\"\n\n# 3. Verify\nnpx @amplitude/wizard verify --json\n```\n\nFor human-in-the-loop diff review, split the run:\n\n```bash\nnpx @amplitude/wizard plan --json # → planId, no writes\nnpx @amplitude/wizard apply --plan-id \u003cid> --yes # execute (24h TTL)\nnpx @amplitude/wizard verify --json\n```\n\n## Capability flags (one sentence)\n\n`--auto-approve` (silently pick recommended) ⊂ `--yes` (also OK to write files) ⊂ `--force` (also OK to overwrite/delete). `--agent` alone implies `--yes` for back-compat.\n\n## Auth\n\nIf the user is not signed in, the wizard exits with code `3` and emits an `auth_required` lifecycle event with a `reason` (`no_stored_credentials`, `token_expired`, `refresh_failed`, or `env_selection_failed`) and an `instruction` field. Surface the instruction to the human, ask them to run `npx @amplitude/wizard login`, then re-invoke with the `resumeCommand` array. Or pass `--api-key \u003ckey>` for full automation.\n\n## MCP server\n\nFor agents that speak MCP (Claude Code, Cursor, Windsurf):\n\n```json\n{\n \"mcpServers\": {\n \"amplitude-wizard\": {\n \"command\": \"npx\",\n \"args\": [\"-y\", \"@amplitude/wizard\", \"mcp\", \"serve\"]\n }\n }\n}\n```\n\nTools exposed: `detect_framework`, `get_project_status`, `plan_setup`, `verify_setup`, `get_auth_status`, `get_auth_token`.\n\n## Requirements\n\nNode.js ≥ 20. `npx` ships with Node.\n\n## Deeper docs\n\n- Full reference: https://amplitude.com/llms-full.txt\n- Curated site index (every public page on amplitude.com, grouped by category): https://amplitude.com/sitemap-llms.txt\n- README: https://github.com/amplitude/wizard#readme\n- NDJSON / dual-mode architecture: https://github.com/amplitude/wizard/blob/main/docs/dual-mode-architecture.md","truncation_notes":[]},"summary":"200 · 2764 bytes","duration_ms":850},{"id":"call_01_nCIaYuE5Igaty6ZaSTZb8788","ok":true,"args":{"domain":"amplitude.com"},"step":1,"tool":"fetch_robots_txt","result":{"url":"https://amplitude.com/robots.txt","status":200,"byte_size":546,"final_url":"https://amplitude.com/robots.txt","star_rule":{"allow":["/"],"disallow":["/*sanity_test*","/*sanity_test*","/*.md$"]},"content_kind":"text","content_type":"text/plain","text_excerpt":"User-Agent: *\nUser-Agent: GPTBot\nUser-Agent: OAI-SearchBot\nUser-Agent: ChatGPT-User\nUser-Agent: ClaudeBot\nUser-Agent: anthropic-ai\nUser-Agent: PerplexityBot\nUser-Agent: Perplexity-User\nUser-Agent: Google-Extended\nUser-Agent: Applebot-Extended\nUser-Agent: CCBot\nUser-Agent: Meta-ExternalAgent\nUser-Agent: cohere-ai\nUser-Agent: Bytespider\nUser-Agent: Amazonbot\nAllow: /\nDisallow: /*sanity_test*\n\nUser-Agent: Googlebot\nUser-Agent: Bingbot\nUser-Agent: DuckDuckBot\nDisallow: /*sanity_test*\nDisallow: /*.md$\n\nSitemap: https://amplitude.com/sitemap.xml","ua_rule_count":18,"truncation_notes":[],"ai_specific_rules":{"GPTBot":{"allow":["/"],"disallow":["/*sanity_test*","/*sanity_test*","/*.md$"]},"ClaudeBot":{"allow":["/"],"disallow":["/*sanity_test*","/*sanity_test*","/*.md$"]},"Bytespider":{"allow":["/"],"disallow":["/*sanity_test*","/*sanity_test*","/*.md$"]},"ChatGPT-User":{"allow":["/"],"disallow":["/*sanity_test*","/*sanity_test*","/*.md$"]},"anthropic-ai":{"allow":["/"],"disallow":["/*sanity_test*","/*sanity_test*","/*.md$"]},"OAI-SearchBot":{"allow":["/"],"disallow":["/*sanity_test*","/*sanity_test*","/*.md$"]},"PerplexityBot":{"allow":["/"],"disallow":["/*sanity_test*","/*sanity_test*","/*.md$"]},"Google-Extended":{"allow":["/"],"disallow":["/*sanity_test*","/*sanity_test*","/*.md$"]},"Perplexity-User":{"allow":["/"],"disallow":["/*sanity_test*","/*sanity_test*","/*.md$"]},"Applebot-Extended":{"allow":["/"],"disallow":["/*sanity_test*","/*sanity_test*","/*.md$"]}},"ai_bots_explicitly_mentioned":["Applebot-Extended","Bytespider","ChatGPT-User","ClaudeBot","GPTBot","Google-Extended","OAI-SearchBot","Perplexity-User","PerplexityBot","anthropic-ai"]},"summary":"200 · 18 UA rules · 10 AI bots named","duration_ms":924},{"id":"call_00_oQ2Nnkkq8PpiWSlsh2Sk1755","ok":true,"args":{"url":"https://amplitude.com"},"step":1,"tool":"fetch_url","result":{"og":{"type":"website","title":"AI Analytics Platform for Modern Digital Analytics","site_name":"Amplitude","description":"Build better products by turning your user data into meaningful insights, using Amplitude's digital analytics platform and experimentation tools."},"url":"https://amplitude.com","meta":{"robots":"index, follow, max-video-preview:-1, max-image-preview:large, max-snippet:-1","description":"Build better products by turning your user data into meaningful insights, using Amplitude's digital analytics platform and experimentation tools."},"title":"AI Analytics Platform for Modern Digital Analytics","schema":{"types":["WebPage"],"jsonld":[{"url":"https://amplitude.com/a-rebrand","@type":"WebPage","headline":"AI Analytics Platform for Modern Digital Analytics","publisher":{"url":"https://amplitude.com","logo":{"url":"https://amplitude.com/nextjs-public/amplitude-default-seo.png","@type":"ImageObject"},"name":"Amplitude","@type":"Organization","sameAs":["https://twitter.com/Amplitude_HQ","https://www.facebook.com/AmplitudeAnalytics/","https://www.linkedin.com/company/amplitude-analytics"],"address":{"@type":"PostalAddress","postalCode":"94103","addressRegion":"CA","streetAddress":"201 3rd St #200","addressCountry":"USA","addressLocality":"San Francisco"},"legalName":"Amplitude, Inc.","contactPoint":{"@type":"ContactPoint","email":"[email protected]","telephone":"[+650-988-5131]","contactType":"Customer Support"}},"description":"Build better products by turning your user data into meaningful insights, using Amplitude's digital analytics platform and experimentation tools.","dateModified":"2026-05-15T19:53:11Z","datePublished":"2025-09-17T21:35:53Z"}]},"status":200,"headings":["H1: The AI analytics platform for faster answers testing everything non-stop optimization growing relentlessly","H2: Trusted by industry leaders","H3: Your unfair AI advantage","H2: Understand what your customers want—and give it to them","H3: Clearer insights","H3: Clearer insights","H3: Faster action","H3: Faster action","H3: More trustworthy data","H3: More trustworthy data","H2: Win together","H3: Product teams","H3: Marketing teams","H3: Data teams","H3: Engineering teams","H3: Get trusted insights about user engagement to build better products.","H2: Outcomes speak louder than words","H3: “Until we looked at Amplitude reports, we didn’t realize what was happening. We immediately took action, saving us revenue.”","H3: How we increased conversions by 27% with behavior insights","H3: “Amplitude allows us to really action our data. Going beyond just the insights, we’re now able to engage users in ways that are most meaningful to them.”","H3: How we boosted activation by 40% with better onboarding","H3: “We saw a 40% increase in new subscribers. Everyone was astounded by the results because it’s not common to see such a significant improvement.”","H3: How we grew subscribers 40% with personalized content","H3: Featured resources","H2: The Product Benchmark Report: How Top Teams Win and Grow","H2: Connect every action to impact"],"canonical":"https://amplitude.com/","final_url":"https://amplitude.com","word_count":967,"text_excerpt":"The AI analytics platform for faster answers testing everything non-stop optimization growing relentlessly When you can build anything, Amplitude is how you know it’s the right thing. Get started Request a demo Trusted by industry leaders Market Leader with 2,500+ reviews Leader & Customer Favorite Market Leader with 2,500+ reviews Case Study Case Study Case Study Case Study Case Study Case Study Case Study 11K Digital products served 1 174% YOY growth 1 6 months Time to payback 2 217% ROI over 3 years 2 Your unfair AI advantage Learn deeper, act faster, and grow like never before. With AI analytics, all you have to do is ask. AI Agents Sense, analyze, and optimize your data-driven issues 24/7. Learn more MCP Prompt new Amplitude insights in Claude, Cursor, or any AI platform. Learn more AI Feedback Transform what your customers say anywhere into action. Learn more AI Visibility Reveal how LLMs talk about your brand so you can win AI search. Learn more Understand what your customers want—and give it to them Amplitude gives you the self-serve tools and real-time data to make products and experiences that win no matter what. Clearer insights Where others guess, get the quantitative and qualitative answers to all your user questions. Clearer insights Where others guess, get the quantitative and qualitative answers to all your user questions. Product Analytics Dig deeper into every click and metric to make smarter decisions with confidence. Learn more → Web Analytics Find out firsthand what moves the needle and target dynamic content across the entire customer journey. Learn more → Session Replay See what users are actually doing and understand the behavior behind your metrics. Learn more → Faster action Test, personalize, and engage your customers to turn insights into coming back for more. Faster action Test, personalize, and engage your customers to turn insights into coming back for more. Feature Experimentation Flag targeted features and put every release to the test to prove your innovations work. Learn more → Web Experimentation Deploy A/B tests and personalized experiences that are as easy to set up as they are powerful. Learn more → Guides and Surveys Tailor in-app communication to show users what they miss and get their feedback fast. Learn more → More trustworthy data Elevate your data and make bolder decisions with the confidence they’ll pay off. More trustworthy data Elevate your data and make bolder decisions with the confidence they’ll pay off. Data Governance Controls and guardrails to keep your data clean, accurate, and organized, anywhere in the world. Learn more → Integrations Connect your entire stack to do more with your behavioral data wherever you need it. Learn more → Win together Our consolidated platform helps every team to shatter silos, shrink your tech stacks, and unite your whole organization behind data. Fuel faster growth Product teams Build customers for life Marketing teams Unlock trusted data Data teams Ship faster, learn more Engineering teams Get trusted insights about user engagement to build better products. Learn more → \"I sold the philosophy internally for a new way to do product. … We quickly realized there is only one tool that works for this, and it’s Amplitude.\" Damien Delautier Chief Product Officer, Groupe Canal+ Outcomes speak louder than words Hear from our customers about the aha moments that have led to unfair wins. “Until we looked at Amplitude reports, we didn’t realize what was happening. We immediately took action, saving us revenue.” How we increased conversions by 27% with behavior insights Cliff Kim VP of Data and Analytics “Amplitude allows us to really action our data. Going beyond just the insights, we’re now able to engage users in ways that are most meaningful to them.” How we boosted activation by 40% with better onboarding Madison Lukaczyk Senior Manager of Business Intelligence “We saw a 40% increase in new subscribers. Everyone was astounded by the results because it’s not common to see such a significant improvement.” How we grew subscribers 40% with personalized content David Gao Principal Product Manager Featured resources Report The Product Benchmark Report: How Top Teams Win and Grow Discover the secrets behind how the world’s best products grow—and how your product compares. Get proven growth and retention strategies for breakout success. Get the report → Report The Forrester Wave™: Digital Analytics Solutions, Q3 2025 Forrester names Amplitude a Leader and a Customer Favorite with the highest scores possible in 21 criteria. Guide AI Analytics Buyer’s Guide Learn what to look for in an analytics platform to win in the AI era. Get specific use cases to guide your evaluation. Guide The Modern Guide to Data Democratization Discover five steps to safely make data accessible, understandable, and actionable to everyone. Report The Product Benchmark Report: How Top Teams Win and Grow Discover the secrets behind how the world’s best products grow—and how your product compares. Get proven growth and retention strategies for breakout success. Report The Forrester Wave™: Digital Analytics Solutions, Q3 2025 Forrester names Amplitude a Leader and a Customer Favorite with the highest scores possible in 21 criteria. Guide AI Analytics Buyer’s Guide Learn what to look for in an analytics platform to win in the AI era. Get specific use cases to guide your evaluation. Guide The Modern Guide to Data Democratization Discover five steps to safely make data accessible, understandable, and actionable to everyone. Connect every action to impact Start for free with up to 10K monthly tracked users, or tell us what you want to see in a custom demo. Try for free Get a demo 1 Amplitude: “ The Product Benchmark Report ” (2025). Figures cited are from products in the 90th percentile of performance. 2 The Total Economic Impact™ of Amplitude , a commissioned study conducted by Forrester Consulting on behalf of Amplitude, August 2023.","answer_signals":{"has_faq":false,"has_list":true,"has_table":false,"has_definition_pattern":false,"has_comparison_language":true},"truncation_notes":[],"external_link_sample":["https://gethelp.amplitude.com/hc/en-us?siteLocation=nav","https://www.docs.developers.amplitude.com/?siteLocation=nav","https://academy.amplitude.com/?siteLocation=nav","https://app.amplitude.com/login?siteLocation=nav","https://app.amplitude.com/signup?siteLocation=nav","https://app.amplitude.com/login","https://app.amplitude.com/signup?siteLocation=hero","https://app.amplitude.com/signup?siteLocation=cta-banner-primary","https://academy.amplitude.com/?siteLocation=footer","https://status.amplitude.com/?siteLocation=footer"],"internal_link_sample":["https://amplitude.com/","https://amplitude.com/ai-analytics-platform?siteLocation=nav","https://amplitude.com/ai","https://amplitude.com/ai-agents?siteLocation=nav","https://amplitude.com/ai-visibility?siteLocation=nav","https://amplitude.com/ai-feedback?siteLocation=nav","https://amplitude.com/mcp-server?siteLocation=nav","https://amplitude.com/ai-assistant?siteLocation=nav","https://amplitude.com/amplitude-analytics","https://amplitude.com/web-analytics","https://amplitude.com/session-replay?siteLocation=nav","https://amplitude.com/heatmaps","https://amplitude.com/guides-and-surveys","https://amplitude.com/amplitude-experiment","https://amplitude.com/web-experimentation","https://amplitude.com/feature-management","https://amplitude.com/activation","https://amplitude.com/data-governance","https://amplitude.com/integrations","https://amplitude.com/security-and-privacy","https://amplitude.com/solutions","https://amplitude.com/industry/financial-services","https://amplitude.com/industry/b2b-saas","https://amplitude.com/industry/media","https://amplitude.com/industry/healthcare"]},"summary":"200 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urls discovered","duration_ms":3277},{"id":"call_04_jZOqMJV1atTodCGRjnUg9105","ok":true,"args":{"brand_or_query":"Amplitude Analytics"},"step":1,"tool":"ask_llm_knowledge","result":{"model":"deepseek-v4-flash","query":"Amplitude Analytics","input_tokens":87,"output_tokens":285,"cold_knowledge":"- **What they do**: Amplitude is a digital analytics platform focused on product analytics, helping companies understand user behavior, track product engagement, and optimize growth through behavioral data rather than just pageviews or sessions.\n\n- **Who they serve**: Primarily product managers, data teams, and growth marketers at mid-to-large B2B and B2C companies (e.g., Atlassian, Walmart, NBC, Square). Also popular with SaaS and mobile-first businesses.\n\n- **Notable products**: Core product is Amplitude Analytics (behavioral cohorting, funnel analysis, retention). Also offers Amplitude Experiment (A/B testing), Amplitude Recommend (personalization), and Amplitude CDP (customer data platform, acquired via Iteratively).\n\n- **Well-known facts**: Pioneered \"behavioral analytics\" as a category, competing with Mixpanel and Heap. Went public via direct listing in 2021 (ticker AMPL). Known for its \"North Star Metric\" framework and free-forever Starter plan.\n\n- **Recent reputational signals**: In 2023–2024, faced slower growth and layoffs (about 13% of staff in early 2023) amid SaaS downturn. Stock declined significantly post-IPO. However, remains a leader in G2 and Forrester Wave for product analytics. No major scandals, but some user complaints about pricing increases and complexity for smaller teams."},"summary":"cold prior: - **What they do**: Amplitude is a digital analytics platform focused on product analytics, helping ","duration_ms":3834},{"id":"call_03_HBSFsmJKt5HPsgt1V5KH1614","ok":true,"args":{"url":"https://amplitude.com/llms-full.txt"},"step":2,"tool":"fetch_url","result":{"url":"https://amplitude.com/llms-full.txt","status":200,"byte_size":17968,"final_url":"https://amplitude.com/llms-full.txt","content_kind":"text","content_type":"text/plain; charset=utf-8","text_excerpt":"# Amplitude Wizard — full agent reference\n\nThis document is for AI coding agents driving `@amplitude/wizard`. The wizard is a CLI that instruments any app with Amplitude analytics — framework detection, SDK install, event instrumentation, and verification — with a first-class agent mode that streams NDJSON to stdout and auto-approves prompts. Every fact below maps to a hand-maintained contract in github.com/amplitude/wizard. The README at https://github.com/amplitude/wizard#readme is the human-readable source of truth.\n\n## 1. Invocation forms\n\n```bash\n# Recommended for agents — works without installation:\nnpx @amplitude/wizard \u003ccommand> [flags]\n\n# If globally installed (npm install -g @amplitude/wizard):\namplitude-wizard \u003ccommand> [flags]\n```\n\nThe wizard's manifest tells you which form to use:\n\n```bash\nnpx @amplitude/wizard manifest | jq '.invocations'\n# [\n# {\"argv\":[\"npx\",\"@amplitude/wizard\"],\"requiresGlobalInstall\":false},\n# {\"argv\":[\"amplitude-wizard\"],\"requiresGlobalInstall\":true}\n# ]\n```\n\n## 2. Self-describe first\n\nAlways start by reading the manifest:\n\n```bash\nnpx @amplitude/wizard manifest\n```\n\nIt returns a typed JSON document (`schemaVersion: 1`) with:\n\n- `invocations` — argv prefixes for npx vs. global bin\n- `concepts.hierarchy` — `[\"org\", \"project\", \"app\", \"environment\"]`\n- `concepts.glossary` — what each Amplitude term means\n- `globalFlags` — every flag with type and default\n- `env` — every env var the wizard reads\n- `exitCodes` — every documented exit code\n- `commands` — every subcommand with its own flags\n- `ndjsonSchemaVersion: 1`\n\nThe manifest is hand-maintained (not auto-generated), so it is a stable contract. Branch on it, not on `--help` output.\n\n## 3. Agent-friendly verbs\n\n| Command | Output | Read | Write | Network | Use when |\n|---|---|---|---|---|---|\n| `manifest` | JSON | yes | no | no | discovering the CLI |\n| `detect [--json]` | JSON / human | yes | no | no | identifying the framework |\n| `status [--json]` | JSON / human | yes | no | yes (auth) | full project state |\n| `plan [--json]` | JSON / human | yes | no | yes | building a setup plan, returns `planId` (24h TTL) |\n| `apply --plan-id \u003cid> --yes` | NDJSON / human | yes | yes | yes | executing a previously generated plan |\n| `verify [--json]` | JSON / human | yes | no | no | post-run sanity check |\n| `auth status [--json]` | JSON / human | yes | no | no | login state + token expiry |\n| `auth token` | raw token | yes | no | no | scripts that want the OAuth token |\n| `projects list [--json --query \u003cq>]` | JSON / human | yes | no | yes | listing the user's projects/envs |\n| `mcp serve` | MCP stdio | n/a | n/a | n/a | exposing the wizard as MCP tools |\n| `--agent` (default cmd) | NDJSON | yes | yes | yes | full end-to-end setup |\n\nAll commands auto-emit JSON when stdout is piped. Force human output with `--human`. `--json` enables JSON without `--agent`'s auto-approve side effects.\n\n## 4. The full wizard run (NDJSON example)\n\n```bash\nnpx @amplitude/wizard --agent --install-dir . --api-key \"$AMPLITUDE_API_KEY\"\n```\n\nSample stream (truncated):\n\n```ndjson\n{\"v\":1,\"@timestamp\":\"...\",\"type\":\"lifecycle\",\"message\":\"run_started\",\"data\":{\"event\":\"start_run\"},\"session_id\":\"...\",\"run_id\":\"...\"}\n{\"v\":1,\"@timestamp\":\"...\",\"type\":\"session_state\",\"message\":\"region: us\",\"data\":{\"field\":\"region\",\"value\":\"us\"}}\n{\"v\":1,\"@timestamp\":\"...\",\"type\":\"session_state\",\"message\":\"framework: nextjs\",\"data\":{\"field\":\"detectedFramework\",\"value\":\"nextjs\"}}\n{\"v\":1,\"@timestamp\":\"...\",\"type\":\"lifecycle\",\"message\":\"inner_agent_started\",\"data\":{\"event\":\"inner_agent_started\",\"model\":\"claude-sonnet-4-...\",\"phase\":\"wizard\"}}\n{\"v\":1,\"@timestamp\":\"...\",\"type\":\"progress\",\"message\":\"file_change_planned: edit src/app/layout.tsx\",\"data\":{\"event\":\"file_change_planned\",\"operation\":\"edit\",\"path\":\"src/app/layout.tsx\"}}\n{\"v\":1,\"@timestamp\":\"...\",\"type\":\"result\",\"message\":\"file_change_applied: edit src/app/layout.tsx\",\"data\":{\"event\":\"file_change_applied\",\"operation\":\"edit\",\"path\":\"src/app/layout.tsx\"}}\n{\"v\":1,\"@timestamp\":\"...\",\"type\":\"progress\",\"message\":\"event_plan_proposed: 12 events\",\"data\":{\"event\":\"event_plan_proposed\",\"events\":[...]}}\n{\"v\":1,\"@timestamp\":\"...\",\"type\":\"result\",\"message\":\"event_plan_confirmed: approved (auto)\",\"data\":{\"event\":\"event_plan_confirmed\",\"decision\":\"approved\",\"source\":\"auto\"}}\n{\"v\":1,\"@timestamp\":\"...\",\"type\":\"result\",\"message\":\"dashboard_created: https://app.amplitude.com/...\",\"data\":{\"event\":\"dashboard_created\",\"dashboardUrl\":\"...\"}}\n{\"v\":1,\"@timestamp\":\"...\",\"type\":\"lifecycle\",\"message\":\"run_completed: success\",\"level\":\"success\",\"data\":{\"event\":\"run_completed\",\"outcome\":\"success\",\"exitCode\":0,\"durationMs\":61234}}\n```\n\n## 5. Capability flags\n\nThe wizard splits \"ask first\" from \"let me write\" so orchestrators can grant minimal capabilities:\n\n| Flag | autoApprove | allowWrites | allowDestructive |\n|---|---|---|---|\n| `--auto-approve` | ✓ | | |\n| `--yes` / `-y` / `--ci` | ✓ | ✓ | |\n| `--force` | ✓ | ✓ | ✓ |\n| `--agent` (alone, back-compat) | ✓ | ✓ | |\n\nIf the inner agent attempts a write tool but the capability isn't granted, the wizard exits `13` (`WRITE_REFUSED`) with a `resumeFlag` (`--yes` or `--force`) on the deny event. Re-invoke with that flag.\n\n## 6. Project selection\n\nAmplitude hierarchy: org → project → app → environment. Each Amplitude \"app\" has its own numeric ID and API key. `--app-id` is globally unique and the only selector agents need:\n\n| Flag | Use |\n|---|---|\n| `--app-id \u003cid>` | Preferred. Numeric, globally unique, identifies one (org, project, env, app) tuple. |\n| `--api-key \u003ckey>` | Skip OAuth entirely. Resolves to one app. |\n| `--project-id \u003cuuid>` | Narrow to one Amplitude project (UUID, not numeric). |\n| `--workspace-id \u003cuuid>` | Legacy alias of `--project-id`. |\n| `--org \u003cname>` | Case-insensitive partial match on org name. |\n| `--env \u003cname>` | Amplitude environment label (`Production`, `Development`, ...). Not a POSIX env var. |\n| `--integration \u003cname>` | Skip framework detection. Values from `manifest.","truncation_notes":["trimmed to 6000/17967 chars"]},"summary":"200 · 0 words · ","duration_ms":393},{"id":"call_02_UD4VR8rq9Cv2MnpRBHMy2348","ok":true,"args":{"url":"https://amplitude.com/ai-visibility"},"step":2,"tool":"fetch_url","result":{"og":{"type":"website","title":"AI Visibility Platform | Analyze and Amplify Your Brand in AI Search","site_name":"Amplitude","description":"Discover how your brand appears in ChatGPT, Claude, and Google AI Summary with AI Visibility. Track your AI score, outrank competitors, and prove ROI—all in Amplitude."},"url":"https://amplitude.com/ai-visibility","meta":{"robots":"index, follow, max-video-preview:-1, max-image-preview:large, max-snippet:-1","description":"Discover how your brand appears in ChatGPT, Claude, and Google AI Summary with AI Visibility. Track your AI score, outrank competitors, and prove ROI—all in Amplitude."},"title":"AI Visibility Platform | Analyze and Amplify Your Brand in AI Search","schema":{"types":["FAQPage","WebPage"],"jsonld":[{"_excerpt":"[{\"@type\": \"WebPage\", \"headline\": \"AI Visibility Platform | Analyze and Amplify Your Brand in AI Search\", \"description\": \"Discover how your brand appears in ChatGPT, Claude, and Google AI Summary with AI Visibility. 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Unlike standalone search analysis tools, Amplitude AI Visibility is built into the Amplitude platform. That seamless integration lets you tie AI search visibility to products custom-built to measure customer behavior, conversion, and revenue.\"}}, {\"@type\": \"Question\", \"name\": \"What platforms and models does Amplitude AI Visibility track?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Currently, Amplitude AI Visibility monitors brand performance in ChatGPT and Google AI Overview in all plans, and Gemini and Claude in an advanced AI Visibility plan.\"}}, {\"@type\": \"Question\", \"name\": \"Who should use Amplitude AI Visibility?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Marketing, SEO, content, web, and product teams benefit from using Amplitude AI Visibility to monitor brand mentions, optimize content for AI search, and prove ROI to leadership. It’s easy and powerful to use, whether you’re a founder looking for quick wins or an expert going deep on AEO.\"}}, {\"@type\": \"Question\", \"name\": \"How do I get started with Amplitude AI Visibility?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Amplitude AI Visibility is available directly inside the Amplitude platform to all customers across all plans. If you want to try it out before creating an Amplitude account, we also provide a limited, free experience to non-customers here.\"}}, {\"@type\": \"Question\", \"name\": \"How does Amplitude AI Visibility compare to other AEO-specific tools like Profound and Evertune AI?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Amplitude AI Visibility stands out from other Answer Engine Optimization (AEO) tools because of two key differentiators: platform and pricing.\\n\\nSince AI Visibility is part of the Amplitude platform, it connects with the rest of your organization’s data to uniquely link AEO insights with downstream behavior and ROI. It also uses the platform’s c","_truncated":true}]},"status":200,"headings":["H1: Is AI Recommending Your Brand?","H3: Track AI search results and sentiment","H3: Implement winning AEO strategies","H3: Prove AI visibility drives revenue","H3: Outrank competitors in AI search","H3: Connect AI Visibility to your favorite Amplitude tools","H3: Get started with AI Visibility","H3: Advanced resources","H3: Frequently asked questions"],"canonical":"https://amplitude.com/ai-visibility","final_url":"https://amplitude.com/ai-visibility","word_count":1081,"text_excerpt":"AI Visibility Is AI Recommending Your Brand? Track your AI visibility score, outrank competitors, and connect results to revenue. Analyze my brand Analyze Track AI search results and sentiment Understand exactly when and how you show up across different prompts and LLMs, and how you stack up against competitors. Quantify your AI visibility and share of voice. Track critical prompts and competitive topics. Monitor if AI sentiment recommends or warns against you. Measure growth on ChatGPT, Google AI Overview, Claude, and Gemini. Get free report Optimize Implement winning AEO strategies Capture more AI mentions and outrank competitors with clear, customized recommendations. Create content on topics that rivals dominate. Protect your reputation by directly addressing negative sentiment. Discover trusted sources to amplify your content. Generate relevant content and test simulated changes. Get recommendations Convert Prove AI visibility drives revenue Connect your AI search performance directly to business outcomes and demonstrate ROI. Track improvements in AI visibility over time. View AI visibility alongside AI-referred traffic and revenue gains. Segment AI-sourced visitors and analyze conversion paths. Chart the full story from AI mention to purchase with Global Agent or via MCP . Try Amplitude “Amplitude AI Visibility gives us concrete data on how Temporal appears in LLM-driven search results. We can see which topics and prompts to optimize, how we compare to competitors, and how to stand out. We use it daily to dominate the LLM search landscape.” Matt Pyle Director of Growth, Temporal Outrank competitors in AI search One connected platform with everything you need to track AI visibility scores, competitive benchmarks, and optimization experiments. AI search ranking Instantly see your AI visibility score, competitor mentions, and topics. Track progress over time to prove your efforts are working. Competitor comparison Pinpoint exactly where rivals outperform you in AI answers and close the gap. Prompts and sources Review AI queries, responses, and the sources LLMs cite to understand what drives mentions. Connect AI Visibility to your favorite Amplitude tools AI Visibility + Analytics Tie visibility scores directly to traffic, conversion, and revenue metrics. Measure how AI-sourced visitors behave across your funnels, journeys, and cohorts. Learn more AI Visibility + Session Replay Watch real sessions of users who came from AI search to understand exactly how they engaged with your site or app. Learn more AI Visibility + Web Experimentation Validate which content or experiences improve AI search visibility. Test changes, measure results, and uncover why one approach outperforms another. Learn more AI Visibility + Activation Turn insights into action by building AI-sourced cohorts. Run targeted campaigns, create guides, launch surveys, or sync segments to ad platforms for retargeting. Learn more Get started with AI Visibility See how your brand appears in AI responses, and amplify your presence where customers actually search. Analyze my brand Advanced resources On-demand course Measure and improve your brand’s AI visibility with Amplitude Academy. Take the course Claude skill library Five pre-built skills for Claude using Amplitude AI Visibility insights to automatically create recommended content. Explore the library Frequently asked questions What is Amplitude AI Visibility? Amplitude AI Visibility is our solution for tracking and improving your brand’s presence in AI-generated answers across ChatGPT, Google AI Overview, Gemini, and Claude. Why does AI search matter for my business? Consumers are increasingly using AI assistants instead of traditional search engines to research products. If your brand isn’t appearing as a recommendation in AI answers, you risk losing high-intent customers to competitors. How does Amplitude AI Visibility measure brand performance in AI search? Amplitude AI Visibility provides a customer dashboard that includes your visibility score, competitive rankings, and the sources large language models use to generate responses. Can Amplitude AI Visibility show me where competitors are winning? Yes. The competitive rankings feature highlights exactly which prompts and keywords lead to competitor mentions in AI search. It also provides recommendations on how to close the gap. Does Amplitude AI Visibility connect to traffic and conversions? Yes. Unlike standalone search analysis tools, Amplitude AI Visibility is built into the Amplitude platform. That seamless integration lets you tie AI search visibility to products custom-built to measure customer behavior, conversion, and revenue. What platforms and models does Amplitude AI Visibility track? Currently, Amplitude AI Visibility monitors brand performance in ChatGPT and Google AI Overview in all plans, and Gemini and Claude in an advanced AI Visibility plan. Who should use Amplitude AI Visibility? Marketing, SEO, content, web, and product teams benefit from using Amplitude AI Visibility to monitor brand mentions, optimize content for AI search, and prove ROI to leadership. It’s easy and powerful to use, whether you’re a founder looking for quick wins or an expert going deep on AEO. How do I get started with Amplitude AI Visibility? Amplitude AI Visibility is available directly inside the Amplitude platform to all customers across all plans. If you want to try it out before creating an Amplitude account, we also provide a limited, free experience to non-customers here . How does Amplitude AI Visibility compare to other AEO-specific tools like Profound and Evertune AI? Amplitude AI Visibility stands out from other Answer Engine Optimization (AEO) tools because of two key differentiators: platform and pricing. Since AI Visibility is part of the Amplitude platform, it connects with the rest of your organization’s data to uniquely link AEO insights with downstream behavior and ROI. 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This is the companion to [https://amplitude.com/llms.txt](https://amplitude.com/llms.txt) (wizard / agent primer) and [https://amplitude.com/llms-full.txt](https://amplitude.com/llms-full.txt) (full agent reference).\n\n> Amplitude is the digital analytics platform that helps product, data, and marketing teams understand user behavior, ship better experiences, and grow their business. Amplitude provides product analytics, experimentation (feature flags and A/B testing), session replay, web analytics, and customer data platform (CDP) capabilities.\n\n- Website: https://amplitude.com\n- Developer Documentation: https://amplitude.com/docs\n- API Reference: https://amplitude.com/docs/apis\n- Wizard / agent primer: https://amplitude.com/llms.txt\n- Full agent reference: https://amplitude.com/llms-full.txt\n\n## Pages\n\n- [2026 AI Impact Awards ](https://amplitude.com/2026-ai-impact-awards): Submit your AI workflows to the 2026 AI Impact Awards. Showcase real results, gain recognition, and highlight measurable business impact with Amplitude AI.\n- [6 Clicks | The Amplitude Video Guides](https://amplitude.com/6clicks): Answer your digital business questions in 6 clicks or less with these video tutorials from Amplitude experts.\n- [Amplitude Accounts | Analytics for B2B SaaS ](https://amplitude.com/accounts): Get user segmentation right with Amplitude Accounts: product analytics and behavioral segmentation for groups, not just individual users.\n- [Acquisition Resources | Amplitude](https://amplitude.com/acquisition-resources): We've curated top resources and best practices to help you improve customer acquisition. Learn proven strategies, track key metrics, and hook new users from the get go.\n- [Amplitude Activation | Integrated and Unified Customer Insights ](https://amplitude.com/activation): The only customer data platform natively integrated with analytics to proactively improve data quality, discover new audiences, and sync behavioral data across your stack.\n- [Affiliate Program – Refer and Earn](https://amplitude.com/affiliates): Earn commissions by promoting Amplitude’s industry-leading analytics tools to help businesses unlock the power of their data.\n- [Aha Moment - Discover Your Aha Moment with Amplitude](https://amplitude.com/aha): Discover the aha moments that changed the game for 14 global companies. Get inspired to discover answers to questions you didn’t even know you had.\n- [Amplitude AI](https://amplitude.com/ai): Agents unlock access to the full power of Amplitude’s platform. They let anyone turn analysis into action using natural language.\n- [Amplitude AI Agents - Agentic AI Data Analytics](https://amplitude.com/ai-agents): AI experts that analyze metrics, deliver insights, and enable intelligent action. Meet the future of AI analytics: Amplitude AI Agents.\n- [AI Analytics Platform](https://amplitude.com/ai-analytics-platform): The first unified system that brings together an entirely new depth of customer understanding with the speed of action to optimize experiences in the moment.\n- [Amplitude AI Assistant: In-Product AI Help](https://amplitude.com/ai-assistant): Amplitude AI Assistant delivers personalized, in-product help powered by behavioral data. Answer questions, trigger walkthroughs, and reduce friction.\n- [Amplitude AI](https://amplitude.com/ai-features): Agents unlock access to the full power of Amplitude’s platform. They let anyone turn analysis into action using natural language.\n- [AI Feedback | Listen to users at scale with AI](https://amplitude.com/ai-feedback): AI Feedback analyzes reviews, surveys, and user comments across every channel. It turns unstructured language into insights about customer needs and product opportunities.\n- [Get a Demo of Amplitude’s AI Analytics Platform](https://amplitude.com/ai-feedback-demo-request): Amplitude’s suite of tools makes AI analysis available to anyone. It empowers data experts to boost their productivity by 10x. See it in action now.\n- [AI Visibility Platform | Analyze and Amplify Your Brand in AI Search](https://amplitude.com/ai-visibility): Discover how your brand appears in ChatGPT, Claude, and Google AI Summary with AI Visibility. Track your AI score, outrank competitors, and prove ROI—all in Amplitude.\n- [Amp Champ Leadership & Networking Program | Amplitude](https://amplitude.com/amp-champs): Join the Amp Champs program to grow your network, share your expertise, and connect with other industry leaders who use Amplitude. \n- [Amplify 2022 Sessions on Demand](https://amplitude.com/amplify-2022-sessions-on-demand): Unlock the full power of Amplify 2022 with our Sessions on Demand! Relive the excitement of the leading product and growth conference. \n- [Product and Web Analytics Tool ](https://amplitude.com/amplitude-analytics): Unlock the power of your products with the #1 product analytics tool, Amplitude Analytics, that delivers clearer insights faster.\n- [Amplitude Audiences | Segment Your Audience for Personalized Marketing Campaigns.](https://amplitude.com/amplitude-audiences): Audience segmentation powered by analytics. Drive marketing campaigns and product personalization with audience segments backed by first-party data.\n- [Behavioral Graph | Intelligent Customer & Product Targeting ](https://amplitude.com/amplitude-behavioral-graph): The Behavioral Graph is the most intelligent, highest performing database for digital behavior on the planet, built for complex, interactive behavioral queries.\n- [Amplitude Feature Experimentation: A/B testing & Product Experimentation Platform](https://amplitude.com/amplitude-experiment): Scale product experimentation using one integrated platform. 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Build an event segmentation chart Build a funnel chart Create user cohorts Create a dashboard Session Replay Watch real user sessions See exactly what users experience. Replay sessions with full event and network context. Get started Targeted capture Manage privacy settings Configure settings Zoning Insights Analyze engagement within page regions Define zones on any page and measure click rates, exposure, scroll reach, and rage clicks per region. Get started Create an overlay Zoning Insights metrics Instrumentation Heatmaps Visualize where users click and scroll Aggregate click, scroll, and selector data across sessions into visual maps of user engagement. Get started Click map Selector map Scroll map Web Experiment Test and optimize web experiences Run visual A/B tests on any page — no engineering required to get started. Set up Web Experiment Out-of-the-box widgets Targeting Actions Feature Experiment Run feature flags + A/B tests Ship with confidence. 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Build a tracking plan Validate events on ingest Export to your warehouse Start your path SDK reference Client + server libraries All SDKs Analytics Browser iOS Android React Native More › Experiment Browser iOS Android React Native More › Guides & Surveys Web iOS Android React Native More › Session Replay Web iOS Android React Native More › Platform AI Agents AI Visibility AI Feedback Amplitude MCP Product Analytics Web Analytics Feature Experimentation Feature Management Web Experimentation Session Replay Guides and Surveys Activation Compare us Adobe Google Analytics Contentsquare Fullstory Heap LaunchDarkly Mixpanel Optimizely Pendo PostHog Resources Resource Library Blog Agent Prompt Library Product Updates Amp Champs Amplitude Academy Events Glossary Partners & Support Status Contact Us Customer Help Center Community Developer Docs Partner Program Partner Directory Become an affiliate Company About Us Careers Press & News Investor Relations Diversity, Equity & Inclusion Terms of Service Privacy Notice Acceptable Use Policy Legal Cookie Settings English Japanese (日本語) Korean (한국어) Español (LATAM) Español (Spain) Português (Brasil) Português (Portugal) Français Deutsch © 2012–2026 Amplitude, Inc. . 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Boost retention and loyalty Identify what drives churn, purchasing, and loyalty by correlating user behaviors with growth for greater returns at every stage of the funnel. Power experimentation Run, scale, and analyze targeted experiments for user flows, forms, and more using existing analytics to ship better experiences faster. Enable product-led growth Take action on powerful product insights to meet customers where they are and fuel acquisition, monetization, and retention. There’s a lot to love about Amplitude #1 rated product analytics platform for 22 quarters in a row Learn more A Leader and a Customer Favorite in digital analytics solutions Learn more 4.6 out of 5 stars Learn more “Amplitude provides us a richer and deeper framework beyond what we could get elsewhere. We move faster, ideate quicker and understand our users more deeply.” Eddie Lee VP of Product, NBC Give your users what they want with Amplitude Get instant access to the most popular features of Amplitude Analytics with a free Starter account. Or tell us about what you’d like to see in a custom demo. Get started Get a demo Frequently asked questions How does Amplitude Analytics help me build a better product? Amplitude Analytics provides you with clear insights on how to improve your product and increase conversion, engagement, and retention . The platform visualizes your customer journey, calls out friction points, and helps you understand behaviors at the deepest level using best-in-class tools. What tools are included? Everything you need to unlock customer growth: funnel analysis , retention analysis , event segmentation , data tables , user sessions , and more. 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\u003curl>\u003cloc>https://amplitude.com/docs/amplitude-ai/ai-visibility/faq\u003c/loc>\u003clastmod>2026-05-30\u003c/lastmod>\u003c/url>\n \u003curl>\u003cloc>https://amplitude.com/docs/amplitude-ai/ai-visibility/recommendations\u003c/loc>\u003clastmod>2026-05-30\u003c/lastmod>\u003c/url>\n \u003curl>\u003cloc>https://amplitude.com/docs/amplitude-ai/ai-visibility/sentiment\u003c/loc>\u003clastmod>2026-05-30\u003c/lastmod>\u003c/url>\n \u003curl>\u003cloc>https://amplitude.com/docs/amplitude-ai/amplitude-mcp\u003c/loc>\u003clastmod>2026-05-30\u003c/lastmod>\u003c/url>\n \u003curl>\u003cloc>https://amplitude.com/docs/amplitude-ai/customer-feedback-agent\u003c/loc>\u003clastmod>2026-05-30\u003c/lastmod>\u003c/url>\n \u003curl>\u003cloc>https://amplitude.com/docs/amplitude-ai/dashboard-agent\u003c/loc>\u003clastmod>2026-05-30\u003c/lastmod>\u003c/url>\n \u003curl>\u003cloc>https://amplitude.com/docs/amplitude-ai/docs-mcp-server\u003c/loc>\u003clastmod>2026-05-30\u003c/lastmod>\u003c/url>\n \u003curl>\u003cloc>https://amplitude.com/docs/amplitude-ai/ensuring-your-content-appears-in-llm-searches\u003c/loc>\u003clastmod>2026-05-30\u003c/lastmod>\u003c/url>\n \u003curl>\u003cloc>https://amplitude.com/docs/amplitude-ai/global-agent-connectors\u003c/loc>\u003clastmod>2026-05-30\u003c/lastmod>\u003c/url>\n \u003curl>\u003cloc>https://amplitude.com/docs/amplitude-ai/global-agent-memory\u003c/loc>\u003clastmod>2026-05-30\u003c/lastmod>\u003c/url>\n \u003curl>\u003cloc>https://amplitude.com/docs/amplitude-ai/global-ag","truncation_notes":["trimmed to 6000/101498 chars"]},"summary":"200 · 0 words · ","duration_ms":361},{"id":"call_00_kt2ZblV6c0ZajhneilBS3752","ok":true,"args":{"url":"https://amplitude.com/sitemap-root.xml"},"step":5,"tool":"fetch_url","result":{"url":"https://amplitude.com/sitemap-root.xml","status":200,"byte_size":1720293,"final_url":"https://amplitude.com/sitemap-root.xml","content_kind":"text","content_type":"application/xml","text_excerpt":"\u003c?xml version=\"1.0\" encoding=\"UTF-8\"?>\n\u003curlset xmlns=\"http://www.sitemaps.org/schemas/sitemap/0.9\" xmlns:xhtml=\"http://www.w3.org/1999/xhtml\">\n\u003curl>\n\u003cloc>https://amplitude.com/\u003c/loc>\n\u003cxhtml:link rel=\"alternate\" hreflang=\"ja-JP\" href=\"https://amplitude.com/ja-jp/\" />\n\u003cxhtml:link rel=\"alternate\" hreflang=\"ko-KR\" href=\"https://amplitude.com/ko-kr/\" />\n\u003cxhtml:link rel=\"alternate\" hreflang=\"fr-FR\" href=\"https://amplitude.com/fr-fr/\" />\n\u003cxhtml:link rel=\"alternate\" hreflang=\"de-DE\" href=\"https://amplitude.com/de-de/\" />\n\u003cxhtml:link rel=\"alternate\" hreflang=\"en-US\" href=\"https://amplitude.com/\" />\n\u003cxhtml:link rel=\"alternate\" hreflang=\"pt-BR\" href=\"https://amplitude.com/pt-br/\" />\n\u003cxhtml:link rel=\"alternate\" hreflang=\"es-ES\" href=\"https://amplitude.com/es-es/\" />\n\u003cxhtml:link rel=\"alternate\" hreflang=\"pt-PT\" href=\"https://amplitude.com/pt-pt/\" />\n\u003cxhtml:link rel=\"alternate\" hreflang=\"es-419\" href=\"https://amplitude.com/es-la/\" />\n\u003cxhtml:link rel=\"alternate\" hreflang=\"x-default\" href=\"https://amplitude.com/\" />\n\u003clastmod>2025-09-11T14:57:15Z\u003c/lastmod>\n\u003c/url>\n\u003curl>\n\u003cloc>https://amplitude.com/2024-09-17-amazon-analyticon-happy-hour\u003c/loc>\n\u003cxhtml:link rel=\"alternate\" hreflang=\"en-US\" href=\"https://amplitude.com/2024-09-17-amazon-analyticon-happy-hour\" />\n\u003cxhtml:link rel=\"alternate\" hreflang=\"x-default\" href=\"https://amplitude.com/2024-09-17-amazon-analyticon-happy-hour\" 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/>\n\u003clastmod>2026-02-13T19:00:28Z\u003c/lastmod>\n\u003c/url>\n\u003curl>\n\u003cloc>https://amplitude.com/2024-collision-conference-executive-dinner\u003c/loc>\n\u003cxhtml:link rel=\"alternate\" hreflang=\"en-US\" href=\"https://amplitude.com/2024-collision-conference-executive-dinner\" />\n\u003cxhtml:link rel=\"alternate\" hreflang=\"x-default\" href=\"https://amplitude.com/2024-collision-conference-executive-dinner\" />\n\u003clastmod>2026-02-13T19:00:28Z\u003c/lastmod>\n\u003c/url>\n\u003curl>\n\u003cloc>https://amplitude.com/2024-productcon-nyc-executive-dinner\u003c/loc>\n\u003cxhtml:link rel=\"alternate\" hreflang=\"en-US\" href=\"https://amplitude.com/2024-productcon-nyc-executive-dinner\" />\n\u003cxhtml:link rel=\"alternate\" hreflang=\"x-default\" href=\"https://amplitude.com/2024-productcon-nyc-executive-dinner\" />\n\u003clastmod>2026-02-13T19:00:28Z\u003c/lastmod>\n\u003c/url>\n\u003curl>\n\u003cloc>https://amplitude.com/2024-us-open\u003c/loc>\n\u003cxhtml:link rel=\"alternate\" hreflang=\"en-US\" href=\"https://amplitude.com/2024-us-open\" />\n\u003cxhtml:link rel=\"alternate\" hreflang=\"x-default\" href=\"https://amplitude.com/2024-us-open\" />\n\u003clastmod>2026-02-13T19:00:28Z\u003c/lastmod>\n\u003c/url>\n\u003curl>\n\u003cloc>https://amplitude.com/2024-wells-fargo-invitational\u003c/loc>\n\u003cxhtml:link rel=\"alternate\" hreflang=\"en-US\" href=\"https://amplitude.com/2024-wells-fargo-invitational\" />\n\u003cxhtml:link rel=\"alternate\" hreflang=\"x-default\" href=\"https://amplitude.com/2024-wells-fargo-invitational\" />\n\u003clastmod>2026-02-13T19:00:28Z\u003c/lastmod>\n\u003c/url>\n\u003curl>\n\u003cloc>https://amplitude.com/2026-06-10-statsig-x-amplitude-experimentation-meetup\u003c/loc>\n\u003cxhtml:link rel=\"alternate\" hreflang=\"en-US\" href=\"https://amplitude.com/2026-06-10-statsig-x-amplitude-experimentation-meetup\" />\n\u003cxhtml:link rel=\"alternate\" hreflang=\"x-default\" href=\"https://amplitude.com/2026-06-10-statsig-x-amplitude-experimentation-meetup\" />\n\u003clastmod>2026-05-27T23:44:28Z\u003c/lastmod>\n\u003c/url>\n\u003curl>\n\u003cloc>https://amplitude.com/2026-06-11-statsig-x-amplitude-experimentation-meetup\u003c/loc>\n\u003cxhtml:link rel=\"alternate\" hreflang=\"en-US\" href=\"https://amplitude.com/2026-06-11-statsig-x-amplitude-experimentation-meetup\" />\n\u003cxhtml:link rel=\"alternate\" hreflang=\"x-default\" href=\"https://amplitude.com/2026-06-11-statsig-x-amplitude-experimentation-meetup\" />\n\u003clastmod>2026-05-26T20:09:01Z\u003c/lastmod>\n\u003c/url>\n\u003curl>\n\u003cloc>https://amplitude.com/2026-06-17-be-steak-a\u003c/loc>\n\u003cxhtml:link rel=\"alternate\" hreflang=\"en-US\" href=\"https://amplitude.com/2026-06-17-be-steak-a\" />\n\u003cxhtml:link rel=\"alternate\" hreflang=\"x-default\" href=\"https://amplitude.com/2026-06-17-be-steak-a\" />\n\u003clastmod>2026-05-21T10:32:39Z\u003c/lastmod>\n\u003c/url>\n\u003curl>\n\u003cloc>https://amplitude.com/2026-ai-impact-awards\u003c/loc>\n\u003cxhtml:link rel=\"alternate\" hreflang=\"en-US\" href=\"https://amplitude.com/2026-ai-impact-awards\" />\n\u003cxhtml:link rel=\"alternate\" hreflang=\"x-default\" href=\"https://amplitude.com/2026-ai-impact-awards\" />\n\u003clastmod>2026-03-31T15:14:39Z\u003c/lastmod>\n\u003c/url>\n\u003curl>\n\u003cloc>https://amplitude.com/6clicks\u003c/loc>\n\u003cxhtml:link rel=\"alternate\" hreflang=\"en-US\" href=\"https://amplitude.com/6clicks\" />\n\u003cxhtml:link rel=\"alternate\" hreflang=\"x-default\" href=\"https://amplitude.com/6clicks\" />\n\u003clastmod>2026-02-09T10:34:05Z\u003c/lastmod>\n\u003c/url>\n\u003curl>\n\u003cloc>https://amplitude.com/a-old\u003c/loc>\n\u003cxhtml:link rel=\"alternate\" hreflang=\"en-US\" href=\"https://amplitude.com/a-old\" />\n\u003cxhtml:link rel=\"alternate\" hreflang=\"x-default\" href=\"https://amplitude.com/a-old\" />\n\u003clastmod>2024-02-07T00:50:57Z\u003c/lastmod>\n\u003c/url>\n\u003curl>\n\u003cloc>https://amplitude.com/a-rebrand\u003c/loc>\n\u003cxhtml:link rel=\"alternate\" hreflang=\"es-419\" href=\"https://amplitude.com/es-la/a-rebrand\" />\n\u003cxhtml:link rel=\"alternate\" hreflang=\"ko-KR\" href=\"https://amplitude.com/ko-kr/a-rebrand\" />\n\u003cxhtml:link rel=\"alternate\" hreflang=\"pt-PT\" href=\"https://amplitude.com/pt-pt/a-rebrand\" />\n\u003cxhtml:link rel=\"alternate\" hreflang=\"en-US\" href=\"https://amplitude.com/a-rebrand\" />\n\u003cxhtml:link rel=\"alternate\" hreflang=\"ja-JP\" href=\"https://amplitude.com/ja-jp/a-rebrand\" />","truncation_notes":["trimmed to 6000/1720292 chars"]},"summary":"200 · 0 words · ","duration_ms":898}],"stop_reason":"answered","summary_one_liner":"Amplitude has best-in-class AI crawler access and a sophisticated llms.txt ecosystem, but its homepage lacks core schema and its LLM cold knowledge is 18 months stale, missing the AI Visibility product entirely.","interstitial_thoughts":[{"step":1,"text":"Let me start investigating amplitude.com."},{"step":2,"text":"Good start. Let me now check bot access on the homepage, fetch the sitemap, and look at a few key pages."},{"step":3,"text":"Excellent. Now let me check a few more things: the docs sitemap, the docs page, and search for external signals."},{"step":4,"text":"Let me check the comparison page redirect and look at a few more signals."},{"step":5,"text":"Let me check the comparison page redirect more closely and look at the docs sitemap for scale."}]}};