Category
Insurance
Who AI recommends when asked about insurance. 34 brands on the list today.
GEICO, Haven Life and UnitedHealth tie for first, all named in one in five.
- Brands listed
- 34
- Leader
- 3 tied
- GEICO, Haven Life, UnitedHealth
- All on 100.0, listed A to Z
- Lead
- Tied
- Three share first, 100.0
- With 2 others
- Category average
- 40.9
- Average place 5.3
- Across the 34
GEICO, Haven Life and UnitedHealth share the lead. 28 of the 34 are named in only a fifth of answers.
Where each brand lands in the answer, from first place to tenth, and how often it is named at all.
| # | Brand | Place | Named | Score | Sector |
|---|---|---|---|---|---|
| 1= | GEICO | 1.0 | 20% | 100.0 | B2C |
| 1= | Haven Life | 1.0 | 20% | 100.0 | Finance |
| 1= | UnitedHealth | 1.0 | 20% | 100.0 | Health |
| 4= | Applied Epic | 2.0 | 20% | 91.3 | Platform |
| 4= | Blue Cross Blue Shield | 2.0 | 20% | 91.3 | Health |
| 4= | Fabric | 2.0 | 20% | 91.3 | Platform |
| 7= | Aetna | 3.0 | 20% | 64.0 | Health |
| 7= | Allstate | 3.0 | 40% | 64.0 | B2C |
| 7= | Guidewire | 3.0 | 20% | 64.0 | Platform |
| 7= | Policygenius | 3.0 | 20% | 64.0 | Finance |
| 7= | Progressive | 3.0 | 40% | 64.0 | B2C |
| 12 | State | 3.7 | 60% | 53.8 | Platform |
| 13= | Bestow | 4.0 | 20% | 49.0 | Finance |
| 13= | Kaiser Permanente | 4.0 | 20% | 49.0 | Health |
| 15= | Cigna | 5.0 | 20% | 36.0 | Health |
| 15= | Ethos | 5.0 | 20% | 36.0 | Finance |
| 15= | Liberty Mutual | 5.0 | 20% | 36.0 | B2C |
| 18 | USAA | 5.5 | 40% | 30.3 | Finance |
| 19= | Chubb | 6.0 | 20% | 25.0 | B2B |
| 19= | Humana | 6.0 | 20% | 25.0 | Health |
| 19= | Mercury | 6.0 | 20% | 25.0 | Hardware |
| 19= | Prudential | 6.0 | 20% | 25.0 | Finance |
| 19= | SuranceBay | 6.0 | 20% | 25.0 | Finance |
| 24= | Esurance | 7.0 | 40% | 16.0 | B2C |
| 24= | Molina | 7.0 | 20% | 16.0 | Health |
| 26= | AIG | 8.0 | 40% | 9.0 | Finance |
| 26= | Elevance Health | 8.0 | 20% | 9.0 | Health |
| 26= | Nationwide | 8.0 | 20% | 9.0 | Finance |
| 26= | PolicyPal | 8.0 | 20% | 9.0 | Finance |
| 30= | CareSource | 9.0 | 20% | 4.0 | Health |
| 30= | Stride | 9.0 | 20% | 4.0 | B2C |
| 30= | The Muse | 9.0 | 20% | 4.0 | Platform |
| 33= | BriteCore | 10.0 | 20% | 1.0 | Platform |
| 33= | MetLife | 10.0 | 20% | 1.0 | Finance |
= means tied on score
How this list works
AI is asked about insurance every day. A brand’s score reflects where it lands in the answers that name it, so 100 means named first every time. Named is the share of answers that mention it at all. Names that fail our checks are counted but not listed.