Category
Vitamins and supplements
Who AI recommends when asked about vitamins and supplements. 21 brands on the list today.
MyFitnessPal, Thorne and Vitacost tie for first, all named in one in five.
- Brands listed
- 21
- Leader
- 3 tied
- MyFitnessPal, Thorne, Vitacost
- All on 100.0, listed A to Z
- Lead
- Tied
- Three share first, 100.0
- With 2 others
- Category average
- 48.2
- Average place 4.7
- Across the 21
MyFitnessPal, Thorne and Vitacost share the lead. 18 of the 21 are named in only a fifth of answers.
Where each brand lands in the answer, from first place to tenth, and how often it is named at all.
| # | Brand | Place | Named | Score | Sector |
|---|---|---|---|---|---|
| 1= | MyFitnessPal | 1.0 | 20% | 100.0 | Health |
| 1= | Thorne | 1.0 | 20% | 100.0 | Health |
| 1= | Vitacost | 1.0 | 20% | 100.0 | Health |
| 4= | Cronometer | 2.0 | 20% | 91.3 | Health |
| 4= | Pure | 2.0 | 20% | 91.3 | B2B |
| 4= | The Muse | 2.0 | 20% | 91.3 | Platform |
| 7 | InsideTracker | 3.0 | 20% | 64.0 | Health |
| 8 | Garden Answers | 3.5 | 40% | 56.3 | B2C |
| 9= | Care/of | 4.0 | 40% | 49.0 | Health |
| 9= | Viome | 4.0 | 20% | 49.0 | Health |
| 11 | NOW Foods | 4.3 | 60% | 44.4 | Health |
| 12 | Costco | 4.5 | 20% | 42.3 | B2C |
| 13 | Kaged Muscle | 5.0 | 20% | 36.0 | Health |
| 14= | Lifesum | 6.0 | 20% | 25.0 | Health |
| 14= | Persona | 6.0 | 20% | 25.0 | B2B |
| 16 | Yazio | 7.0 | 20% | 16.0 | Health |
| 17= | Nordic Ware | 8.0 | 20% | 9.0 | Hardware |
| 17= | Puritan's Pride | 8.0 | 20% | 9.0 | Health |
| 17= | Rootine | 8.0 | 20% | 9.0 | Health |
| 20 | Zoe | 9.0 | 20% | 4.0 | Health |
| 21 | Arivale | 10.0 | 20% | 1.0 | Health |
= means tied on score
How this list works
AI is asked about vitamins and supplements every day. A brand’s score reflects where it lands in the answers that name it, so 100 means named first every time. Named is the share of answers that mention it at all. Names that fail our checks are counted but not listed.